Lead-Focused Google Ads Management
Budget: ₹12,500 – ₹37,500 INR
My objective is very clear: I want a Google Ads account that consistently delivers quality leads at a competitive cost. I already have an initial keyword list; you’ll take that foundation, expand it where it makes sense, and build a tightly organised campaign structure that can scale.
What I need you to handle:
• Search-network campaign build-out, including ad groups, responsive search ads, extensions and negative keywords.
• Full conversion tracking for phone calls (using Google forwarding numbers), form submissions and key website actions—set up through Google Tag Manager or directly in GA4 if you prefer.
• Ongoing optimisation: bid strategy refinement, search-term pruning, ad copy testing and audience/exclusion tweaks aimed squarely at reducing cost-per-lead.
• Clear, concise weekly performance reports—ideally via Looker Studio—highlighting CPL trends, conversion volumes and the specific tweaks you made.
I’m measuring success by lower CPL and a steady flow of qualified enquiries, so please share examples of previous lead-gen accounts you managed, the CPL improvements you achieved, and the tactics that made the difference. I’d also like to hear your proposed launch roadmap—how you’d structure the account, which bidding strategy you’d start with, and how quickly you expect to gather conversion data for meaningful optimisation.
If your track record shows you can do all of the above and communicate results transparently each week, let’s talk about getting started right away.
What I need you to handle:
• Search-network campaign build-out, including ad groups, responsive search ads, extensions and negative keywords.
• Full conversion tracking for phone calls (using Google forwarding numbers), form submissions and key website actions—set up through Google Tag Manager or directly in GA4 if you prefer.
• Ongoing optimisation: bid strategy refinement, search-term pruning, ad copy testing and audience/exclusion tweaks aimed squarely at reducing cost-per-lead.
• Clear, concise weekly performance reports—ideally via Looker Studio—highlighting CPL trends, conversion volumes and the specific tweaks you made.
I’m measuring success by lower CPL and a steady flow of qualified enquiries, so please share examples of previous lead-gen accounts you managed, the CPL improvements you achieved, and the tactics that made the difference. I’d also like to hear your proposed launch roadmap—how you’d structure the account, which bidding strategy you’d start with, and how quickly you expect to gather conversion data for meaningful optimisation.
If your track record shows you can do all of the above and communicate results transparently each week, let’s talk about getting started right away.