Lead-Driven Google Ads Campaign

Job ID: 39705926

Budget: $250 – $750 USD

Looking for people only with experience with Google Ads for Service industry that can show proof of their job !!!!!!!!

Don’t send me automated message without reading the post!!!!!!

I operate a local home-service company—the kind of business that lives and dies by qualified calls and form-fill leads. My single objective is crystal clear: use Google Ads to drive more leads that consistently convert into booked jobs.

I am only interested in freelancers who have already made this happen for service trades such as locksmiths, garage-door repair, plumbing, pest control or similarly urgent “need-it-now” industries. If you have the case studies or live dashboards to prove it, you’re exactly who I want to speak with.

Current status
My account is active but under-performing; calls trickle in, yet the cost per lead is nowhere near sustainable. There’s basic tracking in place, though it may need tightening to capture every call, text and web form correctly.

Scope of work
• Audit what’s there, identify wasted spend and uncover missed intent-driven keywords.
• Rebuild or refine campaigns, ad groups, responsive search ads and extensions with lead generation as the central KPI.
• Set up or verify conversion tracking for calls from ads, calls from the website and online forms.
• Launch and monitor the new structure, then optimise bids, negative keywords and ad copy for at least the first two weeks to hit target CPL.

Acceptance criteria
1. Tracking shows 100 % attribution for every lead source in Google Ads.
2. Cost per lead is trending down versus my current baseline within 30 days.
3. Weekly reports clearly outline spend, leads, CPL and the adjustments you’ve made.

If you can demonstrate past wins in these service niches and are confident you can replicate that success for my business, let’s talk.