High-Intent Service Landing Pages (Excavation / Construction – Conversion Only)

We need conversion-focused landing pages, not branding pages.

This business sells risk reduction, professionalism, and scope clarity — not emotion or storytelling.

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Responsibilities

You will build 6 standalone landing pages, each mapped to one service + one intent.

Each page must:
• Define scope clearly
• Reduce customer anxiety
• Justify pricing professionally
• Filter low-budget leads

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Required Landing Page Sections

Every page must include:
1. Clear service headline + local relevance
2. What’s included / what’s not
3. Typical use cases
4. Risk & compliance reassurance
5. Step-by-step process
6. Lead qualification prompts
7. Strong CTA (call + form)

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Platform
• Shopify (GemPages or custom sections)
OR
• Clean HTML/CSS (mobile-first)

Design is secondary to clarity and conversion.

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Deliverables
• Page wireframes
• Final copy
• Form logic recommendations
• Mobile optimization

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Do NOT Apply If
• You focus on branding
• You prioritize aesthetics over clarity
• You don’t understand service-based buying psychology