High-Converting Landing Page for Dunes Academy

Project Brief: Landing Page Design for Dunes Academy (Boarding School)

We require a high-converting landing page for Dunes Academy, a residential CBSE boarding school located in Rajasthan.

Objective:
The primary goal of this landing page is to generate quality leads from parents who are looking for an affordable CBSE boarding school for boys and girls.

Target Audience:
Middle-class families seeking quality education with boarding facilities.

School Details to Highlight:

CBSE-affiliated boarding school

Separate facilities for boys and girls

Classes from Grade 5 to Grade 12

Science and Commerce streams available

Affordable fee structure

Safe residential campus in Rajasthan

Landing Page Requirements:

The page must be conversion-focused and distraction-free.

No internal navigation links or external links (except privacy policy if legally required).

The only primary action should be a contact/enquiry form.

The design should be clean, trustworthy, and education-focused.

Strong headline and subheading that clearly communicate affordability and quality.

Sections should include:

About the School (short introduction)

Why Choose Us

Academic Streams

Boarding Facilities

Safety & Discipline

Testimonials (optional placeholder)

A prominent lead capture form placed:

Above the fold

Mid-page

Bottom of page

Contact Form Fields:

Parent Name

Mobile Number

Child’s Name

Class Seeking Admission

Preferred Stream (Science/Commerce)

City

The page must be optimized for:

Mobile-first design

Fast loading speed

Lead conversion

WhatsApp and call tracking integration (optional if needed)

The tone should build trust, highlight affordability, and clearly communicate value for middle-class families.