Freelance Customer Acquisition Specialist for Baby / Parent DTC Brand
Budget: $250 – $750 USD
We are looking for a freelance customer acquisition specialist to help grow Buggabrite, a baby and parent-focused ecommerce brand centered around high-contrast sensory clothing designed to support infant visual development during everyday bonding moments.
This is not a general social media management role. We are specifically looking for someone who understands how to acquire customers profitably and can help us turn traffic into actual purchases.
About the Brand
Buggabrite creates high-contrast sensory clothing for parents and babies, designed especially for newborns and young infants. Our products are meant to support early visual engagement in a way that feels natural, wearable, and easy to incorporate into everyday life.
Our audience is primarily:
- new and expecting mothers
- parents of newborns and infants
- gift buyers shopping for baby-related products
- parents interested in baby development, bonding, and practical products with purpose
What We Need
We are looking for someone who can help us improve and scale customer acquisition through a combination of paid traffic strategy, creative testing, funnel optimization, and performance-focused growth ideas.
Ideally, you have experience with:
- Meta ads for ecommerce brands
- customer acquisition for DTC products
- improving conversion rates on Shopify stores or landing pages
- testing ad creatives and hooks
- understanding customer acquisition cost, return on ad spend, and conversion metrics
- working with niche consumer brands, ideally in baby, parenting, apparel, or lifestyle products
Scope of Work
We are looking for help with some or all of the following:
- reviewing our current acquisition strategy
- identifying what is hurting conversion and customer trust
- helping us improve ad creative strategy and messaging
- advising on or managing Meta ad campaigns
- helping test landing page or product page improvements
- improving the path from ad click to purchase
- helping us better understand CAC, CTR, add-to-cart rate, conversion rate, and purchase behavior
- recommending practical steps to acquire customers more efficiently
Who We Are Looking For
We want someone performance-minded who thinks like a growth operator, not just someone who posts content or gives broad marketing advice. We need someone who understands what actually drives purchases.
The ideal freelancer:
- has direct-response or performance marketing experience
- understands ecommerce customer acquisition
- can explain what they would test first and why
- has worked with emerging brands, not just large established companies
- is comfortable giving honest feedback about what is or is not working
- can point to actual results they have helped create
Please Apply With
When applying, please include:
1. A brief introduction about your experience with customer acquisition for ecommerce brands
2. Examples of brands or offers you have helped grow
3. The platforms you specialize in
4. The most important metrics you focus on
5. What you would look at first when evaluating a brand like ours
6. Any experience in baby, parenting, women-focused, apparel, or DTC brands
7. Whether you offer strategy only, campaign management, creative direction, or all three
Important
Please do not apply if your main focus is only organic posting, branding, or general virtual assistant work. We are specifically looking for someone who understands customer acquisition and can help drive sales.
If you believe you are a strong fit, we would love to hear how you would approach growth for a product-driven ecommerce brand in a niche market.
This is not a general social media management role. We are specifically looking for someone who understands how to acquire customers profitably and can help us turn traffic into actual purchases.
About the Brand
Buggabrite creates high-contrast sensory clothing for parents and babies, designed especially for newborns and young infants. Our products are meant to support early visual engagement in a way that feels natural, wearable, and easy to incorporate into everyday life.
Our audience is primarily:
- new and expecting mothers
- parents of newborns and infants
- gift buyers shopping for baby-related products
- parents interested in baby development, bonding, and practical products with purpose
What We Need
We are looking for someone who can help us improve and scale customer acquisition through a combination of paid traffic strategy, creative testing, funnel optimization, and performance-focused growth ideas.
Ideally, you have experience with:
- Meta ads for ecommerce brands
- customer acquisition for DTC products
- improving conversion rates on Shopify stores or landing pages
- testing ad creatives and hooks
- understanding customer acquisition cost, return on ad spend, and conversion metrics
- working with niche consumer brands, ideally in baby, parenting, apparel, or lifestyle products
Scope of Work
We are looking for help with some or all of the following:
- reviewing our current acquisition strategy
- identifying what is hurting conversion and customer trust
- helping us improve ad creative strategy and messaging
- advising on or managing Meta ad campaigns
- helping test landing page or product page improvements
- improving the path from ad click to purchase
- helping us better understand CAC, CTR, add-to-cart rate, conversion rate, and purchase behavior
- recommending practical steps to acquire customers more efficiently
Who We Are Looking For
We want someone performance-minded who thinks like a growth operator, not just someone who posts content or gives broad marketing advice. We need someone who understands what actually drives purchases.
The ideal freelancer:
- has direct-response or performance marketing experience
- understands ecommerce customer acquisition
- can explain what they would test first and why
- has worked with emerging brands, not just large established companies
- is comfortable giving honest feedback about what is or is not working
- can point to actual results they have helped create
Please Apply With
When applying, please include:
1. A brief introduction about your experience with customer acquisition for ecommerce brands
2. Examples of brands or offers you have helped grow
3. The platforms you specialize in
4. The most important metrics you focus on
5. What you would look at first when evaluating a brand like ours
6. Any experience in baby, parenting, women-focused, apparel, or DTC brands
7. Whether you offer strategy only, campaign management, creative direction, or all three
Important
Please do not apply if your main focus is only organic posting, branding, or general virtual assistant work. We are specifically looking for someone who understands customer acquisition and can help drive sales.
If you believe you are a strong fit, we would love to hear how you would approach growth for a product-driven ecommerce brand in a niche market.