Facebook & YouTube Ad Campaign
Budget: $250 – $750 NZD
I need a skilled performance-marketer to plan, build, and launch a dual-channel campaign on Facebook and YouTube that drives prospects straight to our course sign-up page. The single success metric is new enrollments, so every element—audience, creative, copy, and tracking—must point to that outcome.
The platforms carry equal weight for me. If testing shows one outperforming the other, we can re-allocate spend, but the initial launch should give both channels fair coverage. I’m flexible on format; go with video or image, whichever you know will convert best for the audiences we’re targeting.
Key deliverables:
• Audience research and detailed targeting setup for both channels
• One high-converting creative concept per platform (video or image) including ad copy and headlines
• Pixel/GA4 and conversion tracking configured end-to-end
• Campaign launch with clearly labelled ad sets and a simple naming convention I can follow
• A short hand-off document outlining performance goals and the first optimisation steps after data starts coming in
Acceptance criteria: campaigns are live, tracking fires correctly on a test conversion, and I receive the hand-off document plus all editable creative files.
Let me know your experience with similar education or training funnels and the tools you’ll use to ensure the ads bring in paying participants.
The platforms carry equal weight for me. If testing shows one outperforming the other, we can re-allocate spend, but the initial launch should give both channels fair coverage. I’m flexible on format; go with video or image, whichever you know will convert best for the audiences we’re targeting.
Key deliverables:
• Audience research and detailed targeting setup for both channels
• One high-converting creative concept per platform (video or image) including ad copy and headlines
• Pixel/GA4 and conversion tracking configured end-to-end
• Campaign launch with clearly labelled ad sets and a simple naming convention I can follow
• A short hand-off document outlining performance goals and the first optimisation steps after data starts coming in
Acceptance criteria: campaigns are live, tracking fires correctly on a test conversion, and I receive the hand-off document plus all editable creative files.
Let me know your experience with similar education or training funnels and the tools you’ll use to ensure the ads bring in paying participants.