Facebook Ads Expert for Lead Acquisition/Purchase
Budget: €12 – €18 EUR
The project involves an entertainment website, an IQ test. Users can take a free IQ test and receive a limited or full report by purchasing a one-time PREMIUM plan (9.99 - 14.99 EUR). The project is in the launch phase and a strategy is being developed. The project is multilingual (ITA, ESP, ENG) and can be advertised in any geo.
Experience is required in:
- Meta Ads Management (BM/Ads Manager)
- Pixels, events, custom conversions
- Multi-geo campaigns and funnel optimization
Required Activities
- Business Manager / Ads Manager setup and management
- Facebook Ads campaign creation and management with conversion objectives
- Event tracking via Pixel and custom conversion configuration (test completed + Premium Purchase)
- Campaign segmentation by geographic area (e.g., Hungary, Poland, Italy, etc.) with initial testing
- Continuous optimization of CPA, CTR, and Conversion Rate
- Weekly reporting with key data and optimization suggestions
Required Skills
- Proven experience in performance marketing and advertising budget management on Meta Ads
- Ability to work on multi-step acquisition funnels (e.g., registration → purchase)
- Knowledge of Facebook Pixel, events, conversion API, and cross-geo tracking
- Ability to analyze data and optimize based on KPIs
- Experience with multi-geo campaigns and international markets is preferred
Initial Facebook budget: 20 – 200 EUR/day
I'm looking for a long-term partnership if the results are positive.
Objectives
- Minimize the CPA per test completion (guideline target: €0.30–€0.70 in Eastern Europe, <€1 in Tier 1)
- Maximize conversion to Premium while maintaining a positive ROI
- Gradually scale in the best-performing countries
Submit your application with:
- Case studies or results obtained from similar campaigns (CPA, ROAS, GEO test)
- Brief description of your approach to multi-geo campaigns
- Fee and collaboration terms (fixed or per purchase)
- We are available for new ideas
Experience is required in:
- Meta Ads Management (BM/Ads Manager)
- Pixels, events, custom conversions
- Multi-geo campaigns and funnel optimization
Required Activities
- Business Manager / Ads Manager setup and management
- Facebook Ads campaign creation and management with conversion objectives
- Event tracking via Pixel and custom conversion configuration (test completed + Premium Purchase)
- Campaign segmentation by geographic area (e.g., Hungary, Poland, Italy, etc.) with initial testing
- Continuous optimization of CPA, CTR, and Conversion Rate
- Weekly reporting with key data and optimization suggestions
Required Skills
- Proven experience in performance marketing and advertising budget management on Meta Ads
- Ability to work on multi-step acquisition funnels (e.g., registration → purchase)
- Knowledge of Facebook Pixel, events, conversion API, and cross-geo tracking
- Ability to analyze data and optimize based on KPIs
- Experience with multi-geo campaigns and international markets is preferred
Initial Facebook budget: 20 – 200 EUR/day
I'm looking for a long-term partnership if the results are positive.
Objectives
- Minimize the CPA per test completion (guideline target: €0.30–€0.70 in Eastern Europe, <€1 in Tier 1)
- Maximize conversion to Premium while maintaining a positive ROI
- Gradually scale in the best-performing countries
Submit your application with:
- Case studies or results obtained from similar campaigns (CPA, ROAS, GEO test)
- Brief description of your approach to multi-geo campaigns
- Fee and collaboration terms (fixed or per purchase)
- We are available for new ideas