Enhance Shopify Website for Increased Conversions

Shopify Website Enhancement (No Heavy Code)
Theme: Stiletto (paid, live)
Website: luminouspretties.co.uk

Goal:
Improve look, feel, and performance so customers browse longer, see more of our range, and feel confident to purchase — without heavy custom code so the site stays easy to update.

Scope:

Audit & Plan – Review site, compare with competitors, present improvement plan

Navigation & Structure – Update menus, create logical filters (metal, style, waterproof, hypoallergenic, price, occasion) using tags/collections

Homepage & Landing Pages – Rearrange theme sections to highlight bestsellers, new arrivals, gifts, waterproof range

Collection & Product Pages – Optimise images, add badges/icons via theme settings, enable cross-sells, reorder image gallery

AI Tools – Add AI-powered search/recommendations and chatbot (via apps, no custom coding)

Conversion Features – Trust badges, reviews/UGC app integration, sticky add-to-cart

Performance & SEO Readiness – Speed optimise images, remove unused apps, ensure theme settings support SEO titles/meta (no in-depth SEO work)

Training & Handover – Simple guide or Loom videos for managing sections, apps, and product tagging

Work Approach:

Use Shopify theme editor, sections, blocks, and apps — no heavy Liquid/JS edits

Keep app stack minimal and well-documented

Ensure all updates are non-technical to maintain

Deliverables:

Updated live site with improved UX and merchandising

List of apps used and costs

Admin guide for ongoing management