Conversion Specialist for Prescription Lens E-Commerce

Job Title

Shopify CRO / UX Funnel Specialist Needed for Prescription Lens Replacement Website

Job Description

I am looking for an experienced Shopify CRO specialist / UX funnel strategist to review and improve my e-commerce website flow.

Website: RenewLens.com

We sell prescription lens replacement online. Customers can keep their existing eyeglass frames and order new lenses through our website. The current website is live, but I want a specialist to analyze the full customer journey and improve the flow so more visitors convert into orders.

I do not need only a designer who makes the website look nice. I need someone who understands conversion, user behavior, trust, friction, Shopify product pages, prescription upload flow, cart flow, and checkout psychology.

Main Goal

Improve the website flow from:

Homepage / landing page → product page → lens selection → prescription upload → options → cart → checkout

The goal is to increase:

* Add-to-cart rate
* Prescription upload completion
* Checkout conversion
* Shipping kit requests
* Overall sales conversion rate

What I Need You To Do

1. Review the full RenewLens.com customer journey
2. Identify where customers may be confused or dropping off
3. Improve the product page flow and prescription upload experience
4. Suggest better CTA wording, trust placement, and page structure
5. Review mobile experience and speed-related friction
6. Recommend Shopify/CRO changes that can realistically increase conversions
7. Work with my developer or provide clear instructions for implementation

Important Areas To Review

* Homepage hero section
* Product page structure
* Lens selection process
* Prescription upload / send-later option
* Cart page information display
* Trust signals and guarantees
* Shipping kit explanation
* Mobile experience
* Checkout friction
* Overall clarity of the buying process

Required Experience

Please apply only if you have experience with:

* Shopify CRO
* E-commerce UX
* Funnel optimization
* Product page conversion
* Mobile conversion optimization
* Website trust-building
* Reducing checkout friction

Experience with medical, optical, prescription, or regulated e-commerce is a plus, but not required.

What I Expect From You

I want a clear professional audit with:

* What is wrong
* Why it is hurting conversion
* What to change
* Priority level
* Expected impact
* Clear instructions for my developer

I prefer practical recommendations, not generic advice.

Questions For Applicants

Please answer these when applying:

1. Have you improved a Shopify conversion funnel before?
2. Can you show examples of websites where you improved conversion?
3. What would you check first on RenewLens.com?
4. Do you focus more on design, CRO, UX, or development?
5. Can you provide developer-ready recommendations?

Ideal Candidate

The ideal person is not just a web designer. I need someone who can think like a CRO strategist, understand customer hesitation, and engineer the website flow so visitors feel safe, clear, and ready to buy.

⸻

Short Version for Freelancer.com

I need a Shopify CRO / UX funnel specialist to review RenewLens.com and improve the full customer journey from landing page to product selection, prescription upload, cart, and checkout.

This is a prescription lens replacement website where customers keep their existing frames and order new lenses online.

I need someone who understands conversion optimization, Shopify product pages, mobile UX, customer trust, prescription upload friction, cart flow, and checkout psychology.

Please do not apply if you only do basic web design. I need someone who can identify why visitors are not converting and provide clear, practical changes my developer can implement.