Comprehensive GA4 Setup & Reporting
Budget: $25 – $50 USD
My goal is to have a rock-solid Google Analytics 4 foundation that focuses on lead generation for my website. The work breaks down into three clear parts:
• One-time GA4 audit and implementation
– Verify all data streams, clean up duplicate or redundant events, and ensure enhanced measurement is properly configured.
– Create custom events for form submissions and phone-number clicks, plus any “general interest” engagement signals we identify together.
– Publish conversion actions so they are ready for later use in Google Ads if needed.
• Looker Studio dashboard
– Build a clean, shareable report that pulls directly from GA4.
– Sections must cover traffic, source/medium performance, the new lead events, and a high-level funnel that surfaces drop-offs.
– Filters for date range and acquisition channel are essential.
• Monthly reporting & insight
– At the end of each month, compile the key movements in traffic, conversions, and user behaviour.
– Add a brief narrative explaining what changed, why it matters, and one or two actionable recommendations.
I will supply existing GA access and tag-manager logins. Deliverables are accepted when events fire correctly in real-time, the dashboard auto-refreshes without manual export, and the first monthly report arrives on schedule.
• One-time GA4 audit and implementation
– Verify all data streams, clean up duplicate or redundant events, and ensure enhanced measurement is properly configured.
– Create custom events for form submissions and phone-number clicks, plus any “general interest” engagement signals we identify together.
– Publish conversion actions so they are ready for later use in Google Ads if needed.
• Looker Studio dashboard
– Build a clean, shareable report that pulls directly from GA4.
– Sections must cover traffic, source/medium performance, the new lead events, and a high-level funnel that surfaces drop-offs.
– Filters for date range and acquisition channel are essential.
• Monthly reporting & insight
– At the end of each month, compile the key movements in traffic, conversions, and user behaviour.
– Add a brief narrative explaining what changed, why it matters, and one or two actionable recommendations.
I will supply existing GA access and tag-manager logins. Deliverables are accepted when events fire correctly in real-time, the dashboard auto-refreshes without manual export, and the first monthly report arrives on schedule.