CRO: UI/UX overhaul of WordPress Landing Page to increase lead conversion rate

Only custom written proposals will be considered. Auto-written proposals will be ignored.

I'm seeking a professional UI/UX person with extensive CRO experience to overhaul my WordPress/Elementor landing page.
The primary objective is to boost the conversion rate, specifically to increase the number of users filling out the form on the page.

Key Requirements:
- STRONG SKILLS within Conversion Rate Optimization.
- GREAT UNDERSTANDING of lead generation principles and making that into a design.
- Redesign the visual aspect of the landing page to align with a modern and professional aesthetic.
- Enhance the overall user experience to facilitate much greater conversion rate.
- A strong successful portfolio of lead pages to showcase

I am open to creative suggestions.

Ideal Skills:
- Extensive experience with WordPress and Elementor.
- Extensive experience with UI/UX design with a keen eye for modern and professional visual aesthetics.
- Extensive experience with Conversion Rate Optimization
- A track record of improving conversion rates through effective design changes.

ASNWER THESE QUESTIONS IN YOUR PROPOSAL:
1. What would your first change be to the landing page to increase conversion rate?
2. Do you offer mock ups before implementing your design? If yes, how many?
3. Please showcase at least 2 examples of previous websites, you have conversion rate optimized.

Background Information:
- The landing page: https://findelpriser.dk - DO NOT FILL OUT THE FORM.
- Current conversion rate is ~5.5%
- The niche is the energy sector
- We help Danish citizens save money on their electricity bill by allowing them to get up to three independent offers on an electricity agreement from different energy companies