CRO Audit for Online Cosplay School (Teachable)

Overview
The Cos Academy (TCA) is a newly launched, private-branded Teachable school offering live, online cosplay courses. We’re already driving traffic via Meta ads; now we want every visitor to convert. Your mission: audit our Teachable funnel and give us a step-by-step plan that increases course sign-ups—from first click to completed checkout.

Scope of Work
Deliver a one-time CRO audit focused on maximising course enrolments:

Sales-Page Layout & Messaging
Assess headline placement, copy, visuals and CTAs.
Identify quick wins that push visitors to click “Enroll.”

Checkout Optimisation
Spot friction points, coupon/affiliate issues and mobile vs. desktop gaps.
Recommend tweaks that reduce abandonment and boost completed sign-ups.

Upsells & Order Bumps
Suggest in-checkout offers or post-purchase bumps that raise average order value while supporting primary course sign-ups.

Tracking & Retargeting
Verify Meta Pixel / Google Tag setup, event tracking and remarketing audiences so we can re-engage visitors who didn’t sign up the first time.

Email Follow-Up
Review abandoned-checkout and nurture sequences to pull undecided visitors back to complete their course sign-up.

Deliverable
A concise PDF/Google Doc (2-3 pages) containing:
Findings for each focus area
Actionable, prioritised steps to increase course sign-ups (screenshots where helpful)
Quick wins vs. longer-term fixes
Recommended integrations/settings

Budget & Timeline
Budget: $250 fixed price

Draft audit: within 4 calendar days of hire
Final audit: within 7 days (after our feedback)

Ideal Freelancer
Proven Teachable or Kajabi conversion-optimisation results (share 2–3 examples)
Comfortable with Meta Pixel / Google Tag Manager for Teachable checkouts
Able to translate findings into clear, non-technical tasks focused on increasing course sign-ups

To Apply
Please include:
Brief intro + relevant CRO case studies
Confirmation you can deliver in 7 days