BigCommerce Conversion Heatmap Audit
Budget: $30 – $250 CAD
My BigCommerce store used to convert 3–4 % of the Google Ads traffic, but after last month’s theme upgrade the rate has crashed to about 1 %. On the surface the storefront looks faster and cleaner, yet sales say otherwise.
I already have several weeks of Lucky Orange heatmaps, scroll maps and session recordings waiting for review. I need a BigCommerce-savvy analyst to dig into that data and tell me exactly where shoppers are dropping off. The checkout process feels like the culprit, but I’m open to anything you uncover—especially around the navigation tweaks we made when we “improved everything from menu to layout.”
Here’s what I’m looking for:
• A deep forensic look at Lucky Orange to spot friction, dead clicks, form abandonment and any mobile-desktop discrepancies.
• A line-by-line check of the updated theme, paying special attention to checkout scripts, form usability and payment step flow.
• Confirmation that our new navigation hierarchy isn’t confusing visitors.
• A concise report that pinpoints root causes of the conversion drop and gives me prioritized, actionable fixes I can implement right away (quick wins first, theme edits next).
You’ll have full store-admin access, theme files and Lucky Orange credentials. Please share past BigCommerce audit experience and the extra tools—Google Analytics, Stencil CLI, Chrome DevTools, etc.—you plan to use.
Acceptance criteria:
1. Clear identification of why conversions fell.
2. At least three high-impact recommendations for the checkout funnel.
3. Quick-win changes I can apply immediately, plus any required theme code adjustments.
BigCommerce expertise is mandatory; general eCommerce consultants need not apply.
I already have several weeks of Lucky Orange heatmaps, scroll maps and session recordings waiting for review. I need a BigCommerce-savvy analyst to dig into that data and tell me exactly where shoppers are dropping off. The checkout process feels like the culprit, but I’m open to anything you uncover—especially around the navigation tweaks we made when we “improved everything from menu to layout.”
Here’s what I’m looking for:
• A deep forensic look at Lucky Orange to spot friction, dead clicks, form abandonment and any mobile-desktop discrepancies.
• A line-by-line check of the updated theme, paying special attention to checkout scripts, form usability and payment step flow.
• Confirmation that our new navigation hierarchy isn’t confusing visitors.
• A concise report that pinpoints root causes of the conversion drop and gives me prioritized, actionable fixes I can implement right away (quick wins first, theme edits next).
You’ll have full store-admin access, theme files and Lucky Orange credentials. Please share past BigCommerce audit experience and the extra tools—Google Analytics, Stencil CLI, Chrome DevTools, etc.—you plan to use.
Acceptance criteria:
1. Clear identification of why conversions fell.
2. At least three high-impact recommendations for the checkout funnel.
3. Quick-win changes I can apply immediately, plus any required theme code adjustments.
BigCommerce expertise is mandatory; general eCommerce consultants need not apply.