App Growth, Funnel Optimization & User Acquisition Specialist
Budget: $250 – $750 USD
Scope
Go-to-Market & Funnel
Annual-only pricing strategy, anchoring/decoys, localized storefronts.
Landing pages/store assets that sell annual (benefit-led copy, social proof, guarantees).
Onboarding that warms to paywall (value priming, habit hooks, objection handling).
User Acquisition (Performance + Creatives)
Meta, Google UAC, Apple Search Ads, TikTok; rapid creative iteration.
Clear offer architecture: “Annual-only,” founders’ message, limited-time promos, bonuses.
Conversion Optimization
Paywall A/B tests (copy, layout, guarantees, annual incentives, single vs. split pay).
Trial design (if used) to bias to annual; promo calendar; country-based price tests.
Store CRO & ASO focused on Annual CVR and Direct Annual Buy.
Lifecycle & CRM (Retention = More Annuals)
Push/email/in-app sequences for activation, objection-handling, and win-backs.
“Why annual” education flows, milestone nudges, testimonial/UGC loops.
Referral and affiliate mechanics that reward annual conversions.
Attribution & Analytics
Event schema for Annual Purchase, Trial→Annual, Paywall Views, Abandon reasons.
Dashboards for cohort LTV (annual), CAC, payback, blended vs. channel ROAS.
KPIs (reported weekly)
Annual Purchase Rate (direct + trial→annual)
Annual Paywall CVR & Store CVR
CAC / Payback (months) / LTV:CAC
D7/D30 activation (reading/listening habit) & refund rate
Creative hit rate and experiment velocity
Compensation
Profit-share on incremental net annual revenue attributable to your work (post store fees/taxes/refunds).
Optional small retainer against share—propose structure.
4-week pilot; quarterly renewals on KPI gates. NDA required.
Must-Have Experience
3–5+ years selling annual plans for consumer subscription apps (Blinkist/Headway-like).
Proof you’ve lifted Annual CVR, Trial→Annual%, and cut payback meaningfully.
Hands-on with Meta/Google/ASA/TikTok, SKAN-aware workflows.
ASO that moves the needle on annual conversions, not just rankings.
A/B testing (paywalls/pricing/onboarding), Firebase + Mixpanel/Amplitude, AppsFlyer/Adjust, Branch.
CRM (OneSignal/Braze/Firebase) with conversion copy chops.
Nice to Have
Edtech/audio experience; geo-based pricing; affiliates/influencers tuned for annual sales.
What to Submit (mandatory)
Portfolio: app names, your role, dates, markets, budgets, monetization (annual).
2 case studies (≤1 page each) with hard metrics (e.g., “Annual CVR +38% in 6 weeks; payback 5.2→2.6 months; LTV:CAC 2.0→3.4”).
90-day “Annual-Only” plan: channel mix, 10–15 tests, projected KPI targets, access needed.
Profit-share proposal: % structure by cohort/attribution; any retainer; KPI gates.
Go-to-Market & Funnel
Annual-only pricing strategy, anchoring/decoys, localized storefronts.
Landing pages/store assets that sell annual (benefit-led copy, social proof, guarantees).
Onboarding that warms to paywall (value priming, habit hooks, objection handling).
User Acquisition (Performance + Creatives)
Meta, Google UAC, Apple Search Ads, TikTok; rapid creative iteration.
Clear offer architecture: “Annual-only,” founders’ message, limited-time promos, bonuses.
Conversion Optimization
Paywall A/B tests (copy, layout, guarantees, annual incentives, single vs. split pay).
Trial design (if used) to bias to annual; promo calendar; country-based price tests.
Store CRO & ASO focused on Annual CVR and Direct Annual Buy.
Lifecycle & CRM (Retention = More Annuals)
Push/email/in-app sequences for activation, objection-handling, and win-backs.
“Why annual” education flows, milestone nudges, testimonial/UGC loops.
Referral and affiliate mechanics that reward annual conversions.
Attribution & Analytics
Event schema for Annual Purchase, Trial→Annual, Paywall Views, Abandon reasons.
Dashboards for cohort LTV (annual), CAC, payback, blended vs. channel ROAS.
KPIs (reported weekly)
Annual Purchase Rate (direct + trial→annual)
Annual Paywall CVR & Store CVR
CAC / Payback (months) / LTV:CAC
D7/D30 activation (reading/listening habit) & refund rate
Creative hit rate and experiment velocity
Compensation
Profit-share on incremental net annual revenue attributable to your work (post store fees/taxes/refunds).
Optional small retainer against share—propose structure.
4-week pilot; quarterly renewals on KPI gates. NDA required.
Must-Have Experience
3–5+ years selling annual plans for consumer subscription apps (Blinkist/Headway-like).
Proof you’ve lifted Annual CVR, Trial→Annual%, and cut payback meaningfully.
Hands-on with Meta/Google/ASA/TikTok, SKAN-aware workflows.
ASO that moves the needle on annual conversions, not just rankings.
A/B testing (paywalls/pricing/onboarding), Firebase + Mixpanel/Amplitude, AppsFlyer/Adjust, Branch.
CRM (OneSignal/Braze/Firebase) with conversion copy chops.
Nice to Have
Edtech/audio experience; geo-based pricing; affiliates/influencers tuned for annual sales.
What to Submit (mandatory)
Portfolio: app names, your role, dates, markets, budgets, monetization (annual).
2 case studies (≤1 page each) with hard metrics (e.g., “Annual CVR +38% in 6 weeks; payback 5.2→2.6 months; LTV:CAC 2.0→3.4”).
90-day “Annual-Only” plan: channel mix, 10–15 tests, projected KPI targets, access needed.
Profit-share proposal: % structure by cohort/attribution; any retainer; KPI gates.