Website and Template Design Enhancement
Budget: ₹750 – ₹1,250 INR
I work for a business consulting professional services firm in need of a copywriter to update our website, Word & PowerPoint templates and sales pack content for business to business clients. The tone will be less formal but still provide confidence that we know what we are doing whilst steering clear of stiff corporate language.
These website and template updates will be an interim step working within the existing boundaries, so we don’t need a 100% overhaul right now. The next phase is a completely redeveloped site and templates.
Key Responsibilities:
1. Understand my product and services: You will be provided with a requirements document for discussion.
2. Write for a business audience: Your words should resonate with my B2B clients, using suitable vocabulary. I’m open to discussion on best ways to engage B2B clients.
3. Produce engaging copy: You should create content that will capture and hold the interest of potential clients, prompting them to learn more or take action.
Ideal Skills:
• Proven experience in B2B copywriting
• Proficient with WordPress
• Knowledge of best practice marketing methods
• Help with SEO practices where required
• Previous experiences in writing sales packs and/or website content
• Strong communication skills
Details:
• Update to existing website copy & minor structure changes (WordPress)
• Replacement of images as appropriate with no fake people pointing & staring at transparent screens
• Addition of 1 extra colour to website & templates (2 base colours exist now)
• Redesign of:
o 1x PowerPoint and 2x Word templates
o 1x PowerPoint sales services overview (pitch deck) plus copy
o 1x PowerPoint sales product flyer plus copy
Looking forward to your responses.
These website and template updates will be an interim step working within the existing boundaries, so we don’t need a 100% overhaul right now. The next phase is a completely redeveloped site and templates.
Key Responsibilities:
1. Understand my product and services: You will be provided with a requirements document for discussion.
2. Write for a business audience: Your words should resonate with my B2B clients, using suitable vocabulary. I’m open to discussion on best ways to engage B2B clients.
3. Produce engaging copy: You should create content that will capture and hold the interest of potential clients, prompting them to learn more or take action.
Ideal Skills:
• Proven experience in B2B copywriting
• Proficient with WordPress
• Knowledge of best practice marketing methods
• Help with SEO practices where required
• Previous experiences in writing sales packs and/or website content
• Strong communication skills
Details:
• Update to existing website copy & minor structure changes (WordPress)
• Replacement of images as appropriate with no fake people pointing & staring at transparent screens
• Addition of 1 extra colour to website & templates (2 base colours exist now)
• Redesign of:
o 1x PowerPoint and 2x Word templates
o 1x PowerPoint sales services overview (pitch deck) plus copy
o 1x PowerPoint sales product flyer plus copy
Looking forward to your responses.