Website Content Creation for O3J Growth
Budget: £10 – £20 GBP
FREELANCER BRIEF
Website Content for O3J Growth
Overview
We are building a website for O3J Growth, a consultancy focused on:
Hospitality
Growth
Technology
Marketing
We work with:
Hospitality business owners and operators
Hospitality technology companies
Your role is to write clear, structured, non-generic website content that explains what we do in a simple and confident way.
Important
This is not:
a generic agency website
a corporate consultancy
a buzzword-heavy SaaS site
We want:
clear, sharp writing
grounded in real-world hospitality problems
no fluff or filler
Tone of Voice
Professional but natural
Confident but not pushy
Clear over clever
No clichés or buzzwords
Avoid phrases such as:
“cutting-edge solutions”
“innovative approach”
“transform your business”
Reference Websites (IMPORTANT)
To understand the level of clarity and structure expected, review the following websites:
Toast
3S POS
Tenzo
Bizimply
You are not copying these websites, but using them as a reference for:
structure
clarity
professional tone
WEBSITE STRUCTURE
1. Homepage (MOST IMPORTANT PAGE)
Purpose:
Immediately make it clear that we work with both sides of the market:
Hospitality business owners and operators
Hospitality technology companies
Must include:
1. Strong Headline
A clear statement of what we do across hospitality, growth, and technology.
2. Who We Work With (CRITICAL)
Clearly define two audiences:
For hospitality businesses:
restaurants
hotels
hospitality groups
For technology companies:
companies selling into hospitality
Make it clear that:
we understand both sides of the industry.
3. Core Services Overview
Introduce the three pillars:
Tech Growth (for tech companies)
Marketing (for operators)
Hospitality Tech Expansion (UK)
Each should have a short explanation.
4. Call to Action
Simple and clear, for example:
Book a call
See if this is a fit
2. Tech Growth (for technology companies)
Purpose:
Explain how we help hospitality tech companies generate new business.
Important:
Do not use the phrase “sales pipeline”
Use instead:
qualified introductions
commercial conversations
new business opportunities
Pages required (one per category):
EPOS and Payments
HR and Workforce Management
F&B Technology
AI for Hospitality
E-learning for Hospitality
Marketing Technology
Business Intelligence and Analytics
You may add one or two additional relevant categories if appropriate.
Each page should include:
The Problem:
Difficulty reaching decision-makers
Long sales cycles
Fragmented hospitality market
What We Do:
Connect companies with the right operators
Open doors into hospitality groups
Act as an extension of their commercial team
Outcome:
More relevant conversations
Better-fit opportunities
Faster traction in the market
3. Marketing (for hospitality operators)
Pages:
Social Media Marketing
SEO for Hospitality
Focus areas:
Problems:
Inconsistent marketing
Poor visibility online
Over-reliance on OTAs or third parties
Solutions:
Structured marketing approach
Improved visibility in search
Consistent brand presence
Outcomes:
More direct bookings or covers
Stronger brand presence
Reduced reliance on third parties
4. Hospitality Tech Expansion (UK)
Purpose:
Explain how we help technology companies enter and grow in the UK hospitality market.
Core idea:
We combine:
experienced hospitality consultants
with hands-on commercial execution
Page Structure:
The Problem:
Breaking into the UK hospitality market is difficult
Relationships and timing matter
Many companies struggle to gain traction
What We Do:
We work with experienced hospitality consultants who understand the UK market in depth.
They help:
shape positioning
refine approach
identify the right target customers
Alongside this, our in-house team supports with outbound activity to generate real commercial conversations.
What Makes This Different:
Most companies either:
hire consultants (strategy only)
or hire sales teams (execution only)
We combine both.
Outcome:
Faster entry into the UK market
Stronger positioning
Conversations with the right operators
Reduced trial-and-error
5. About Page
Should include:
Experience in the hospitality sector
Understanding of both operators and tech companies
Position the business as:
people who understand how the hospitality market actually works
Writing Guidelines
Keep sentences tight
Avoid long paragraphs
Use clear headings
Make content easy to scan
Avoid
Generic agency language
Buzzwords
Overcomplicated explanations
Repetition
Deliverables
Full website copy for all pages listed above
Structured and ready for website use
Proposal Requirement (IMPORTANT)
At the top of your proposal, you must include the keyword:
Hospitality Innovation
This confirms that you have read and understood the brief.
Additional Note
First-time freelancers will be considered if the price is right and they can demonstrate previous work.
Website Content for O3J Growth
Overview
We are building a website for O3J Growth, a consultancy focused on:
Hospitality
Growth
Technology
Marketing
We work with:
Hospitality business owners and operators
Hospitality technology companies
Your role is to write clear, structured, non-generic website content that explains what we do in a simple and confident way.
Important
This is not:
a generic agency website
a corporate consultancy
a buzzword-heavy SaaS site
We want:
clear, sharp writing
grounded in real-world hospitality problems
no fluff or filler
Tone of Voice
Professional but natural
Confident but not pushy
Clear over clever
No clichés or buzzwords
Avoid phrases such as:
“cutting-edge solutions”
“innovative approach”
“transform your business”
Reference Websites (IMPORTANT)
To understand the level of clarity and structure expected, review the following websites:
Toast
3S POS
Tenzo
Bizimply
You are not copying these websites, but using them as a reference for:
structure
clarity
professional tone
WEBSITE STRUCTURE
1. Homepage (MOST IMPORTANT PAGE)
Purpose:
Immediately make it clear that we work with both sides of the market:
Hospitality business owners and operators
Hospitality technology companies
Must include:
1. Strong Headline
A clear statement of what we do across hospitality, growth, and technology.
2. Who We Work With (CRITICAL)
Clearly define two audiences:
For hospitality businesses:
restaurants
hotels
hospitality groups
For technology companies:
companies selling into hospitality
Make it clear that:
we understand both sides of the industry.
3. Core Services Overview
Introduce the three pillars:
Tech Growth (for tech companies)
Marketing (for operators)
Hospitality Tech Expansion (UK)
Each should have a short explanation.
4. Call to Action
Simple and clear, for example:
Book a call
See if this is a fit
2. Tech Growth (for technology companies)
Purpose:
Explain how we help hospitality tech companies generate new business.
Important:
Do not use the phrase “sales pipeline”
Use instead:
qualified introductions
commercial conversations
new business opportunities
Pages required (one per category):
EPOS and Payments
HR and Workforce Management
F&B Technology
AI for Hospitality
E-learning for Hospitality
Marketing Technology
Business Intelligence and Analytics
You may add one or two additional relevant categories if appropriate.
Each page should include:
The Problem:
Difficulty reaching decision-makers
Long sales cycles
Fragmented hospitality market
What We Do:
Connect companies with the right operators
Open doors into hospitality groups
Act as an extension of their commercial team
Outcome:
More relevant conversations
Better-fit opportunities
Faster traction in the market
3. Marketing (for hospitality operators)
Pages:
Social Media Marketing
SEO for Hospitality
Focus areas:
Problems:
Inconsistent marketing
Poor visibility online
Over-reliance on OTAs or third parties
Solutions:
Structured marketing approach
Improved visibility in search
Consistent brand presence
Outcomes:
More direct bookings or covers
Stronger brand presence
Reduced reliance on third parties
4. Hospitality Tech Expansion (UK)
Purpose:
Explain how we help technology companies enter and grow in the UK hospitality market.
Core idea:
We combine:
experienced hospitality consultants
with hands-on commercial execution
Page Structure:
The Problem:
Breaking into the UK hospitality market is difficult
Relationships and timing matter
Many companies struggle to gain traction
What We Do:
We work with experienced hospitality consultants who understand the UK market in depth.
They help:
shape positioning
refine approach
identify the right target customers
Alongside this, our in-house team supports with outbound activity to generate real commercial conversations.
What Makes This Different:
Most companies either:
hire consultants (strategy only)
or hire sales teams (execution only)
We combine both.
Outcome:
Faster entry into the UK market
Stronger positioning
Conversations with the right operators
Reduced trial-and-error
5. About Page
Should include:
Experience in the hospitality sector
Understanding of both operators and tech companies
Position the business as:
people who understand how the hospitality market actually works
Writing Guidelines
Keep sentences tight
Avoid long paragraphs
Use clear headings
Make content easy to scan
Avoid
Generic agency language
Buzzwords
Overcomplicated explanations
Repetition
Deliverables
Full website copy for all pages listed above
Structured and ready for website use
Proposal Requirement (IMPORTANT)
At the top of your proposal, you must include the keyword:
Hospitality Innovation
This confirms that you have read and understood the brief.
Additional Note
First-time freelancers will be considered if the price is right and they can demonstrate previous work.