Traffic Safety Awareness Strategy & Executive Presentation (Safe System & Vision Zero Aligned)
Budget: $250 – $750 USD
I need a concise, evidence-based traffic safety awareness strategy that zeroes in on reducing high-risk road user behaviors through targeted messaging and outreach. The plan must revolve around the following risk areas:
• Speeding
• Distracted driving
• Seat-belt non-compliance
• Unsafe pedestrian behavior
Drunk-driving messaging is not essential for this phase unless you see a compelling overlap with the segments above.
My audience is defined by behavior, location, and time of day rather than by simple demographics, so please segment accordingly (e.g., late-night urban delivery riders, school-zone drivers between 7–9 a.m., evening commuters on high-speed arterials). Touchpoints might include social media, roadside digital boards, community events, and earned media—use what makes sense once research supports the choice.
Deliverables
1. A brief yet complete strategy document (max 12 pages) covering objectives, key behavioral insights, core messages, recommended channels, timeline, and success metrics.
2. An executive-level slide deck (≈15 slides) that distills the strategy for leadership approval, visually polished and ready to present in PowerPoint or Google Slides.
Acceptance criteria: The strategy references credible crash or citation data, proposes measurable KPIs (e.g., percent reduction targets in speeding citations), and each slide follows the 5×5 rule (no more than five bullets / five words per line).
If you have experience with Vision Zero initiatives, human-centered design, or behavior-change frameworks like the Theory of Planned Behavior, let me know—those approaches align well with what I’m after.
• Speeding
• Distracted driving
• Seat-belt non-compliance
• Unsafe pedestrian behavior
Drunk-driving messaging is not essential for this phase unless you see a compelling overlap with the segments above.
My audience is defined by behavior, location, and time of day rather than by simple demographics, so please segment accordingly (e.g., late-night urban delivery riders, school-zone drivers between 7–9 a.m., evening commuters on high-speed arterials). Touchpoints might include social media, roadside digital boards, community events, and earned media—use what makes sense once research supports the choice.
Deliverables
1. A brief yet complete strategy document (max 12 pages) covering objectives, key behavioral insights, core messages, recommended channels, timeline, and success metrics.
2. An executive-level slide deck (≈15 slides) that distills the strategy for leadership approval, visually polished and ready to present in PowerPoint or Google Slides.
Acceptance criteria: The strategy references credible crash or citation data, proposes measurable KPIs (e.g., percent reduction targets in speeding citations), and each slide follows the 5×5 rule (no more than five bullets / five words per line).
If you have experience with Vision Zero initiatives, human-centered design, or behavior-change frameworks like the Theory of Planned Behavior, let me know—those approaches align well with what I’m after.