Therapy Site Conversion Audit
Budget: €30 – €250 EUR
I’m looking for a clear-headed content specialist to audit my therapy website and pinpoint exactly why visitors hesitate to book an appointment.
Wix analytics currently show an 87% exit rate on the homepage and 33% on service pages. While service pages still matter, this suggests that homepage messaging and the homepage → service page flow play a critical role in booking decisions and should be included in the audit.
Your task is to examine every word, heading, call-to-action, and supporting element on the homepage and service pages, and show me how to turn qualified visitors into booked clients.
This is a conversion-first assignment.
SEO will be handled in a separate audit, so please focus on clarity, trust, emotional resonance, and decision-making rather than keyword optimization.
Experience working with therapy, mental health, or other sensitive, client-facing services is a strong bonus, as this project requires ethical, non-manipulative persuasion and an understanding of how people decide to seek help.
Deliverables:
• A concise audit report identifying friction points, messaging gaps, and missed trust-building opportunities on the homepage and each service page
• Revised or sample copy for headlines, subheads, body text, and CTAs designed to improve appointment bookings
• A short action plan outlining quick wins I can implement immediately, plus a roadmap for deeper content changes if needed
If you use tools such as Google Analytics, heatmaps, or proven persuasive-copy frameworks, feel free to explain how they inform your recommendations—but keep everything practical, ethical, and grounded in real visitor behavior.
Please include your process and estimated turnaround time in your response.
Wix analytics currently show an 87% exit rate on the homepage and 33% on service pages. While service pages still matter, this suggests that homepage messaging and the homepage → service page flow play a critical role in booking decisions and should be included in the audit.
Your task is to examine every word, heading, call-to-action, and supporting element on the homepage and service pages, and show me how to turn qualified visitors into booked clients.
This is a conversion-first assignment.
SEO will be handled in a separate audit, so please focus on clarity, trust, emotional resonance, and decision-making rather than keyword optimization.
Experience working with therapy, mental health, or other sensitive, client-facing services is a strong bonus, as this project requires ethical, non-manipulative persuasion and an understanding of how people decide to seek help.
Deliverables:
• A concise audit report identifying friction points, messaging gaps, and missed trust-building opportunities on the homepage and each service page
• Revised or sample copy for headlines, subheads, body text, and CTAs designed to improve appointment bookings
• A short action plan outlining quick wins I can implement immediately, plus a roadmap for deeper content changes if needed
If you use tools such as Google Analytics, heatmaps, or proven persuasive-copy frameworks, feel free to explain how they inform your recommendations—but keep everything practical, ethical, and grounded in real visitor behavior.
Please include your process and estimated turnaround time in your response.