SEO Specialist – Law Firm (Freelance, Contract-Based) -- 2
Budget: ₹12,500 – ₹12,501 INR
We are looking for an experienced SEO Specialist who can work with a law firm website and help position it among the top search results for legal services. Your mission is simple but demanding: push our website to the top of Google for our practice-area keywords, grow qualified organic traffic month after month, and turn that traffic into a steady stream of high-quality client enquiries
This is a freelance, contract-based role with clear performance expectations.
Key Responsibilities
• Develop and execute SEO strategies specifically for a law firm website
• Perform keyword research focused on legal services, local search, and client intent
• Optimize website structure, content, metadata, and technical SEO
• Provide needful guidelines to improve website usability, content quality, and compliance with SEO best
practices
• Improve local SEO (Google Business Profile, local citations, maps ranking)
• Create and optimize content for practice areas, blogs, FAQs, and landing pages
• Build high-quality legal niche backlinks
• Track rankings, traffic, and conversions using SEO tools
• Focus on generating qualified client leads through organic search
• Submit regular performance reports with insights and improvement plans
Required Skills & Experience
• Proven experience in SEO for service-based or professional websites (law firm experience is a strong
plus)
• Strong understanding of Google algorithms, on-page, off-page & technical SEO
• Experience in local SEO and lead-focused SEO
• Ability to convert traffic into actual client inquiries
• Familiarity with SEO tools (Google Search Console, Analytics, Ahrefs/SEMrush, etc.
• Create and optimize content for practice areas, blogs, FAQs, and landing pages
• Strong communication and reporting skills.
Required Skills & Experience
• Practical, result-oriented SEO (not just rankings, but real clients)
• Clear roadmap and transparent execution
• Ethical (white-hat) SEO practices only
• Commitment to achieving growth within the contract period
Contract & Payment
• 1-year contract
• Total engagement value up to ₹2.5 Lakhs per year
• Payment structure can be monthly or milestone-based, linked to performance
How to Apply
Freelancers should share:
• Previous SEO case studies (preferably legal or local businesses)
• Expected monthly engagement model
• Approach to ranking and lead generation for a law firm website
This is a freelance, contract-based role with clear performance expectations.
Key Responsibilities
• Develop and execute SEO strategies specifically for a law firm website
• Perform keyword research focused on legal services, local search, and client intent
• Optimize website structure, content, metadata, and technical SEO
• Provide needful guidelines to improve website usability, content quality, and compliance with SEO best
practices
• Improve local SEO (Google Business Profile, local citations, maps ranking)
• Create and optimize content for practice areas, blogs, FAQs, and landing pages
• Build high-quality legal niche backlinks
• Track rankings, traffic, and conversions using SEO tools
• Focus on generating qualified client leads through organic search
• Submit regular performance reports with insights and improvement plans
Required Skills & Experience
• Proven experience in SEO for service-based or professional websites (law firm experience is a strong
plus)
• Strong understanding of Google algorithms, on-page, off-page & technical SEO
• Experience in local SEO and lead-focused SEO
• Ability to convert traffic into actual client inquiries
• Familiarity with SEO tools (Google Search Console, Analytics, Ahrefs/SEMrush, etc.
• Create and optimize content for practice areas, blogs, FAQs, and landing pages
• Strong communication and reporting skills.
Required Skills & Experience
• Practical, result-oriented SEO (not just rankings, but real clients)
• Clear roadmap and transparent execution
• Ethical (white-hat) SEO practices only
• Commitment to achieving growth within the contract period
Contract & Payment
• 1-year contract
• Total engagement value up to ₹2.5 Lakhs per year
• Payment structure can be monthly or milestone-based, linked to performance
How to Apply
Freelancers should share:
• Previous SEO case studies (preferably legal or local businesses)
• Expected monthly engagement model
• Approach to ranking and lead generation for a law firm website