SEO-Optimized Lead-Gen Website

PROJECT: MIKE'S CHIMNEY SWEEPING WEBSITE

GOAL

Build a lead-generation website designed to rank on Google for chimney sweeping and wood heater servicing throughout Gippsland, Victoria.

PLATFORM

- WordPress
- Mobile friendly
- Fast loading
- SSL enabled
- Contact forms on every page
- Google Analytics installed
- Google Search Console connected

DOMAIN

mikeschimneysweeping.com.au

MAIN PAGES

1. Home
2. Chimney Sweeping
3. Wood Heater Servicing
4. Fireplace Cleaning
5. Blocked Flue Cleaning
6. About Us
7. Contact Us

SUBURB SEO PAGES

Create separate pages for:

- Warragul
- Drouin
- Traralgon
- Morwell
- Moe
- Newborough
- Churchill
- Sale
- Maffra
- Stratford
- Leongatha
- Korumburra
- Inverloch
- Trafalgar
- Yarragon
- Longwarry
- Bunyip
- Garfield
- Glengarry
- Yinnar
- Yallourn North
- Rosedale
- Mirboo North
- Foster
- Fish Creek
- Toora
- Venus Bay
- Nyora
- Poowong
- Loch

URL STRUCTURE

/chimney-sweeping-warragul/
/chimney-sweeping-drouin/
/chimney-sweeping-traralgon/

and so on for every suburb.

ON-PAGE SEO

Every suburb page must contain:

- Unique title
- Unique H1 heading
- Unique content
- Service information
- Nearby suburbs section
- Call to action
- Contact form
- Internal links to other suburb pages

GOOGLE BUSINESS PROFILE

Optimise and connect Google Business Profile.

Include:

- Service areas
- Photos
- Services
- Business description
- Review request system

BLOG ARTICLES

Create:

- How Often Should A Chimney Be Swept?
- Signs Your Chimney Needs Cleaning
- Wood Heater Maintenance Guide
- Benefits Of Annual Chimney Sweeping
- Common Fireplace Problems

LEAD GENERATION

Contact forms on every page.

Fields:

- Name
- Phone
- Email
- Suburb
- Type of Fireplace
- Message

SEO GOAL

Rank on Google for:

- Chimney Sweeping Gippsland
- Chimney Sweeping Warragul
- Chimney Sweeping Drouin
- Chimney Sweeping Traralgon
- Chimney Sweeping Morwell
- Chimney Sweeping Moe
- Chimney Sweeping Sale
- Chimney Sweeping Leongatha
- Wood Heater Servicing Gippsland
- Fireplace Cleaning Gippsland

DESIGN

Clean trade-style design.

Large phone number at top of website.

Click-to-call buttons throughout website.

Customer reviews section.

Photo gallery section.

Request Quote button on every page.

PRIMARY OBJECTIVE

Generate phone calls and quote requests from homeowners searching for chimney sweeping and wood heater servicing throughout Gippsland.