SEO Optimisation & Performance Refinement

I have already laid a solid technical and on-page foundation for our site; what I need now is a disciplined SEO specialist who can push the work over the finish line by tightening content depth, cleaning up duplication, and validating every last structured-data tag.

The groundwork is in place: service pages are written, FAQs are scaffolded, internal links exist, and Search Console is connected. Your job is to turn those raw materials into polished, search-ready assets while documenting progress in a clear, data-driven way.

Key deliverables
• Deepen service-page content so each topic fully satisfies search intent without fluff.
• Finalise FAQ entries where the outline already lives, weaving in schema for rich-result eligibility.
• Continually monitor Google indexation and crawl stats, flag anomalies, and recommend fixes.
• Hunt down and resolve any remaining subject-level duplicate content.
• Refine the information architecture—harmonise naming conventions and URL slugs for consistency.
• Enhance and validate all applicable structured data (FAQPage, Service, Breadcrumb, etc.).
• Audit internal linking, closing gaps and evening out link equity across priority pages.
• Supply concise fortnightly reports summarising actions taken, measurable gains, and a backlog of next steps.

Out of scope
Reddit or community posting, paid link outreach, server or LMS changes—those remain with our existing provider.

Acceptance criteria
• Zero unresolved duplication in Screaming Frog and GSC.
• All target pages pass Google’s Rich Results Test.
• Crawl budget wasted on non-value URLs reduced by an agreed percentage.
• Trackable uplift in impressions and clicks for refreshed service pages within the project window.

If you thrive on exacting optimisation rather than broad discovery, this is a clean, well-defined sprint ready for your expertise.