SAAS Website Audit & Ad Strategy
Budget: $30 – $250 USD
I’ve just launched a finance-focused SAAS that uses AI to turn breaking news into real-time signals showing individual investors which stocks are likely to move up or down. Before I put serious budget behind promotion, I want a marketing specialist to take a close look at the public website and make sure it is truly conversion-ready.
Your first task is a thorough site audit aimed at two priorities: sharpening content quality and relevance for my core audience (retail traders) and tightening on-page SEO so we rank for the right finance keywords. I want clear, actionable feedback—what sections need rewriting, which headlines or CTAs should change, and exactly how our metadata, internal links, and schema can be improved.
Once the site plan is solid, I need you to craft a social media advertising blueprint. That includes creative angles, sample ad copy, recommended visual formats, targeting parameters, and an outline of the initial test budget split by platform (Facebook, Instagram, X, TikTok—whichever you believe best fits our investor persona). Bonus points if you can suggest ways to track performance through Google Analytics or similar tools and tie results back to user activation inside the product.
The site is:
Www.sharkai.finance
Deliverables
• Detailed website audit report with ranked recommendations for content and SEO improvements
• Revised or sample copy for key pages/sections, including metadata suggestions
• Social media ad strategy deck: audience definitions, ad concepts, copy, creative guidelines, and measurement plan
If this first engagement goes well, there’s scope for ongoing campaign management and further growth work.
Your first task is a thorough site audit aimed at two priorities: sharpening content quality and relevance for my core audience (retail traders) and tightening on-page SEO so we rank for the right finance keywords. I want clear, actionable feedback—what sections need rewriting, which headlines or CTAs should change, and exactly how our metadata, internal links, and schema can be improved.
Once the site plan is solid, I need you to craft a social media advertising blueprint. That includes creative angles, sample ad copy, recommended visual formats, targeting parameters, and an outline of the initial test budget split by platform (Facebook, Instagram, X, TikTok—whichever you believe best fits our investor persona). Bonus points if you can suggest ways to track performance through Google Analytics or similar tools and tie results back to user activation inside the product.
The site is:
Www.sharkai.finance
Deliverables
• Detailed website audit report with ranked recommendations for content and SEO improvements
• Revised or sample copy for key pages/sections, including metadata suggestions
• Social media ad strategy deck: audience definitions, ad concepts, copy, creative guidelines, and measurement plan
If this first engagement goes well, there’s scope for ongoing campaign management and further growth work.