Rebranding a Dessert Business – Luxe Logo, Packaging & Social Media Design
Budget: $30 – $250 CAD
Hello!
My name is Michelle, and I’m based in Scarborough (Toronto). I’m rebranding my home-based baking business from Tendergoodies to Luxe Goodies — a new direction focused on elegant, handcrafted desserts with a premium, luxury feel.
I’m looking for a creative and detail-oriented freelancer to help bring my vision to life. Ideally, someone with experience in food branding, luxury aesthetics, or dessert packaging.
Logo and full brand identity (fonts, colors, brand board)
Packaging design (stickers, boxes, or labels for treats)
Social media styling (Instagram look & feel guidance, templates if possible)
Optional: Product photography direction or support (if you're local to Toronto)
Style Keywords:
Elegant • Minimal • Modern • Luxury • Warm
Target Audience:
Gifting clients, event planners, women (ages 25–45) who appreciate curated, upscale desserts for celebrations and self-care.
Deliverables:
Brand package (logo in various formats, font pairings, color palette)
Packaging mockups or print-ready files
Social media guide/templates (optional)
If this sounds like the right fit for your creative skills, I’d love to hear from you! Please include examples of your previous branding work, especially in food, beauty, or lifestyle industries.
Looking forward to collaborating,
Michelle
Founder, Luxe Goodies
My name is Michelle, and I’m based in Scarborough (Toronto). I’m rebranding my home-based baking business from Tendergoodies to Luxe Goodies — a new direction focused on elegant, handcrafted desserts with a premium, luxury feel.
I’m looking for a creative and detail-oriented freelancer to help bring my vision to life. Ideally, someone with experience in food branding, luxury aesthetics, or dessert packaging.
Logo and full brand identity (fonts, colors, brand board)
Packaging design (stickers, boxes, or labels for treats)
Social media styling (Instagram look & feel guidance, templates if possible)
Optional: Product photography direction or support (if you're local to Toronto)
Style Keywords:
Elegant • Minimal • Modern • Luxury • Warm
Target Audience:
Gifting clients, event planners, women (ages 25–45) who appreciate curated, upscale desserts for celebrations and self-care.
Deliverables:
Brand package (logo in various formats, font pairings, color palette)
Packaging mockups or print-ready files
Social media guide/templates (optional)
If this sounds like the right fit for your creative skills, I’d love to hear from you! Please include examples of your previous branding work, especially in food, beauty, or lifestyle industries.
Looking forward to collaborating,
Michelle
Founder, Luxe Goodies