Product Launch Brand Storytelling
Budget: £18 – £36 GBP
I’m gearing up to introduce a new product and want its first impression to be unforgettable. I need a writer-strategist who can turn raw facts about the offer into a cohesive origin story that spotlights the product’s unique features and, in turn, defines the brand’s voice for future campaigns.
Here’s what I’m looking for:
• A core narrative (brand back-story + product origin) that can live on the website’s “About” or “Our Story” section.
• A shorter, punchy version for pitch decks, sales one-pagers and investor briefs.
• Platform-tailored copy snippets (headline, hook, 50-word blurb, 160-character bio) ready for social and email teasers.
• A simple tone-of-voice sheet so any team member can stay on-brand when writing follow-up materials.
Acceptance criteria: the story must clearly differentiate the product by weaving its standout features into the narrative, stay under 600 words for the long form, and sound consistent across every formatted piece.
To be considered, please attach a detailed project proposal outlining your approach, milestones and any light research you’ll require. Feel free to share a quick outline or sample headline that shows you understand how to lead with product uniqueness and build anticipation for launch.
Here’s what I’m looking for:
• A core narrative (brand back-story + product origin) that can live on the website’s “About” or “Our Story” section.
• A shorter, punchy version for pitch decks, sales one-pagers and investor briefs.
• Platform-tailored copy snippets (headline, hook, 50-word blurb, 160-character bio) ready for social and email teasers.
• A simple tone-of-voice sheet so any team member can stay on-brand when writing follow-up materials.
Acceptance criteria: the story must clearly differentiate the product by weaving its standout features into the narrative, stay under 600 words for the long form, and sound consistent across every formatted piece.
To be considered, please attach a detailed project proposal outlining your approach, milestones and any light research you’ll require. Feel free to share a quick outline or sample headline that shows you understand how to lead with product uniqueness and build anticipation for launch.