B2C Piping Website & SEO Build

WEBSITE SPECIFICATION DOCUMENT

aanleg-riolering.be

1. GENERAL OBJECTIVES

The purpose of this website is to become one of the highest-ranking websites in Flanders for the following services:

* Sewer installation
* Sewer renovation
* Sewer repairs
* CCTV sewer inspections
* Drain unblocking
* Pipe relining
* Rainwater harvesting systems
* Septic tanks
* Infiltration systems
* Groundworks and excavation works
* Stormwater drainage solutions

The website shall be designed with the following primary objectives:

* Achieve maximum visibility on Google
* Achieve top rankings for relevant search terms
* Dominate local search results throughout Flanders
* Generate a continuous flow of qualified leads
* Establish the company as a leading authority in the sewer and drainage sector
* Create a scalable digital platform for future expansion

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2. WEBSITE PLATFORM

The website must be developed using:

* WordPress CMS
* Open-source technology
* Full ownership by the client
* No dependency on the developer
* No proprietary or closed-source platform

The following must be included:

* Full administrator access
* Full hosting access
* Full database access
* Access to all plugins and extensions
* Complete transfer of ownership upon completion

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3. LANGUAGES

Mandatory:

* Dutch

Optional (to be quoted separately):

* French
* English

All language versions must be fully optimized for SEO.

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4. WEBSITE STRUCTURE

Homepage

One comprehensive homepage containing a minimum of 2,500 words.

The homepage shall include:

* Company introduction
* Service overview
* Service area coverage
* Company advantages and unique selling points
* Featured projects
* Customer testimonials
* Frequently Asked Questions
* Contact information
* Call-to-action sections

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Service Pages

Minimum requirement:

* 20 individual service pages

Examples:

* Sewer Installation
* Sewer Replacement
* Sewer Repairs
* CCTV Sewer Inspection
* Drain Unblocking
* Pipe Relining
* Septic Tank Installation
* Rainwater Tank Installation
* Infiltration Systems
* Drainage Systems
* Stormwater Separation
* Sewer Inspections
* Underground Pipe Repairs
* Subsidence Repairs
* Groundworks
* Siphon Chambers
* Inspection Chambers
* Foundation Excavations
* House Connections
* Emergency Interventions

Each service page shall contain:

* Minimum 1,200 words
* Unique content
* Optimized metadata
* Internal links
* Images
* Contact forms

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Local SEO Pages

Minimum requirement:

* 50 location-based pages

Examples:

* Sewer Works Antwerp
* Sewer Works Lier
* Sewer Works Herentals
* Sewer Works Turnhout
* Sewer Works Geel
* Sewer Works Mol
* Sewer Works Mechelen

Each location page shall contain:

* Minimum 800 words
* Unique localized content
* Internal links
* Contact information

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Project Portfolio Pages

Minimum requirement:

* 50 completed project pages

Each project page shall include:

* Project description
* Before-and-after photographs
* Scope of works
* Materials used
* Location
* Completion date

All project pages must be fully indexable by Google.

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Frequently Asked Questions (FAQ)

Minimum requirement:

* 100 questions and answers

Examples:

* What does a new sewer installation cost?
* How does CCTV sewer inspection work?
* When is pipe relining possible?
* How long does a sewer renovation take?

All FAQ content must be SEO-optimized and structured for AI search engines.

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Blog and Knowledge Base

Minimum requirement:

* 100 blog articles

Requirements:

* Average article length: 1,000 words
* Educational and informative content
* SEO-optimized structure
* Internal linking strategy

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5. TECHNICAL SEO REQUIREMENTS

The proposal must include full implementation of:

On-Page SEO

* Meta titles
* Meta descriptions
* H1 headings
* H2 headings
* H3 headings
* Image ALT tags
* Canonical URLs
* SEO-friendly URLs

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Structured Data

Mandatory implementation:

* LocalBusiness Schema
* Organization Schema
* FAQ Schema
* Breadcrumb Schema
* Review Schema
* Service Schema

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XML Sitemap

The website must include:

* Dynamic XML sitemap
* Automatic updates when new pages are published

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Robots.txt

A professionally configured robots.txt file must be included.

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6. WEBSITE PERFORMANCE

Google PageSpeed requirements:

Desktop:

* Minimum score: 90/100

Mobile:

* Minimum score: 85/100

The website must comply with Google Core Web Vitals standards.

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7. CONVERSION OPTIMIZATION

Every page must include:

* Call Now button
* Request a Quote button
* Contact form
* Mobile sticky phone button
* Strong calls-to-action

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8. GOOGLE INTEGRATIONS

The following integrations are mandatory:

* Google Analytics
* Google Search Console
* Google Tag Manager
* Google Maps

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9. CUSTOMER REVIEWS

Integration with:

* Google Reviews

The website must automatically display customer reviews.

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10. PROJECT MANAGEMENT MODULE

The website must allow the client to independently:

* Add projects
* Upload photographs
* Edit project descriptions
* Assign locations

No developer intervention should be required.

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11. SECURITY

Mandatory requirements:

* SSL Certificate
* Web Application Firewall (WAF)
* Malware protection
* Daily backups
* Security monitoring

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12. AI SEARCH OPTIMIZATION

The website must be optimized for:

* ChatGPT
* Google AI Overviews
* Gemini
* Microsoft Copilot
* Perplexity AI

This includes:

* Structured Data implementation
* FAQ optimization
* Entity optimization
* Local authority signals
* Semantic SEO

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13. CONTENT CREATION

The proposal must clearly specify:

Content Responsibility

Who will create the content?

* Client
* Agency
* AI-assisted content creation

Content Volume

The proposal must specify:

* Number of pages
* Number of words per page
* Number of articles included

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14. PROJECT DELIVERY

The proposal must clearly state:

* Total number of pages
* Number of languages
* Number of images included
* Content creation responsibilities
* Delivery schedule
* Launch date

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15. SEO CAMPAIGN (TO BE QUOTED SEPARATELY)

Phase 1

Website Design & Development

Phase 2

Technical SEO Optimization

Phase 3

Link Building Campaign

Minimum requirement:

* 10 high-quality backlinks per month

Phase 4

Content Marketing

Minimum requirement:

* 4 new SEO articles per month

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16. MANDATORY PROPOSAL REQUIREMENTS

Each bidder must clearly specify:

* Total number of pages included
* Total content volume
* SEO strategy
* Expected keyword targets
* Monthly SEO costs
* Included services
* Excluded services
* Maintenance costs
* Hosting costs

The objective is to create a website capable of achieving market-leading visibility in Flanders, supported by a long-term SEO strategy and a content-rich architecture of approximately 150 to 300 indexable pages. Read will and make offer, no price discussing later. offer is offer!!!