Ongoing Wellness App Digital Marketing
Budget: $30 – $250 USD
I run a fast-growing wellness app and need a partner who can own our digital presence on a rolling, month-to-month basis. The engagement centres on written authority content—well-researched, SEO-optimised blog posts and articles are the heartbeat of the strategy—but it also extends to every channel where those articles can be amplified.
Scope of work
• Blogs & SEO: Each week I’ll supply themes or keywords; you turn them into polished, evidence-based posts, handle on-page SEO, internal linking and meta data, then track performance in Google Search Console and Analytics.
• Social, Search & Email: Repurpose the blog insights into posts and ad creatives for Facebook, Instagram, LinkedIn and Google Search/Display, plus short, value-driven email sequences to keep our subscriber list engaged.
• YouTube & Video: When the topic lends itself to video, convert the core blog ideas into short clips or reels using automated tools such as Lumen5, Canva, InVideo or your preferred platform, then publish to YouTube and trim for socials.
• Reporting: At month-end I expect a concise dashboard—traffic, rankings, click-throughs, ad spend vs ROI, subscriber growth—so we can decide together on the next sprint.
Acceptance criteria
1. Four long-form blog posts per month, each passing plagiarism checks and optimised for agreed keywords.
2. A content calendar that maps every article to at least one social post and one email touchpoint.
3. Two short videos per month derived from blog content, formatted for YouTube and one vertical platform.
4. Transparent metrics delivered in a single report by the 3rd working day of the following month.
If you’re comfortable juggling SEO tools (Ahrefs/Semrush), Meta Business Suite, LinkedIn Campaign Manager, basic email platforms and an AI-based video creator, let’s talk about starting with the coming month and building from there.
Scope of work
• Blogs & SEO: Each week I’ll supply themes or keywords; you turn them into polished, evidence-based posts, handle on-page SEO, internal linking and meta data, then track performance in Google Search Console and Analytics.
• Social, Search & Email: Repurpose the blog insights into posts and ad creatives for Facebook, Instagram, LinkedIn and Google Search/Display, plus short, value-driven email sequences to keep our subscriber list engaged.
• YouTube & Video: When the topic lends itself to video, convert the core blog ideas into short clips or reels using automated tools such as Lumen5, Canva, InVideo or your preferred platform, then publish to YouTube and trim for socials.
• Reporting: At month-end I expect a concise dashboard—traffic, rankings, click-throughs, ad spend vs ROI, subscriber growth—so we can decide together on the next sprint.
Acceptance criteria
1. Four long-form blog posts per month, each passing plagiarism checks and optimised for agreed keywords.
2. A content calendar that maps every article to at least one social post and one email touchpoint.
3. Two short videos per month derived from blog content, formatted for YouTube and one vertical platform.
4. Transparent metrics delivered in a single report by the 3rd working day of the following month.
If you’re comfortable juggling SEO tools (Ahrefs/Semrush), Meta Business Suite, LinkedIn Campaign Manager, basic email platforms and an AI-based video creator, let’s talk about starting with the coming month and building from there.