Monthly Newsletter Creation for Pendleton Artisan
Budget: $250 – $750 USD
Breakdown:
The majority of this proposal centers on producing a monthly newsletter for the Pendleton Artisan Network. This newsletter would be similar in scope to the newsletter I produced last year for the Pendleton Downtown Association in the following ways:
● It would follow a similar monthly schedule (released on the first Monday of any given month, final copy deliverable to PAN board members for last-minute tweaks 72 hours before publishing.
● Created using Canva and sent out using PAN’s mailing list, with a link on the PAN website encouraging sign-up.
● Current newsletters would be featured on a dedicated page at the PAN website, with previous month’s newsletters being archived and searchable.
This is my general outline for the proposed newsletter. What do you think of Pendleton Art News / Pendleton Artisan Newsletter or some combination therein? That would be the heading. Could be done as a lovely graphic. Know any graphic artists ;-)
Pendleton Artisan News / Pendleton Art Newsletter
Connecting and Empowering Pendleton's Artisan Community
JSB Note: Title could be graphic, below it PAN’s mission statement. For branding purposes, it shouldn't change from month to month. Unless you wanted to do something funky like having a different artist do the graphic logo every month. Could be fun.
Welcome Message
Intro paragraph for monthly newsletter. Brief overview of contents. Sets tone of newsletter.
JSB Note: I would write this. Sets tone of newsletter, and is useful for people who don't like long reads. We should be able to hyperlink to relevant sections within newsletter for readers who want to skip around.
PAN’s Mission
PAN’s mission is to foster connection with the growing artisan community in Pendleton providing them with the necessary resources for cultivating and amplifying their creative businesses.
Upcoming Events
Highlight upcoming PAN events
Event Name
Date, Time, and Location
Short description of the event
Event Name
Date, Time, and Location
Short description of the event
Events could include markets, art walks, networking opportunities, art exhibitions, community events and PAN meetings.
JSB Note: This would differ from the PDA newsletter in that it would be focused on arts events, with PAN events listed first and collaborative events afterwards. I would also be putting any of these events onto the Eastern Oregon Living calendar and do SM posts for each PAN event through EOL account.
Classes and Training Opportunities
Classes, workshops and trainings to help artisans strengthen their creative and business skills.
Class or Workshop Title
Date, Time, and Location
Cost (If applicable, free to PAN members?)
Overview of how participants will benefit. Info on how to register.
Class or Workshop Title
Date, Time, and Location
Cost (If applicable, free to PAN members?)
Overview of how participants will benefit. Info on how to register.
JSB Note: Same as above.
PAN Member Spotlight
Each month, feature a PAN member and share their story.
Member Name
Contact Info
Photo
Interview with PAN member. Copy could include their background, past and current projects, artistic achievements, and how their work contributes to the artisan community.
JSB Note: This would be a monthly feature, which could be done either interview or feature style. It should also link to the artist's online portfolio, tell readers where their work can be found in town, and talk up any events they've had or are having.
Economic Development
Share resources and information to help artisans build their creative businesses.
Information could include funding opportunities, business resources, marketing strategies, free classes available through PAN website.
JSB Note: This section is where we build credibility as an organization that knows where to find money, opportunities, and career-building opportunities in general. In the case of grants that are ongoing or one-off, we could summarize them and provide links. In the case of established agencies (for example, https://www.eowomensbusinesslab.org/) I can do deeper dives. Both will help to build the network.
Artisan Community News
Community news could include: collaboration opportunities, volunteer needs, calls for artists, and calendar of regional artistic events.
JSB Note: This section would be where anyone can put out notice for collaboration opportunities, volunteers, or even jobs. (For example, I see that the Pendleton Arts Commission has a Call For Artists for its Art in City Hall program.)
Closing Message
End with an inspiring message that encourages future participation. Ask members to share newsletter with prospective members.
Thank you for being part of the Pendleton Artisan Network, where creativity, connection, and community thrive.
PAN contact info
Website, email, phone number (if applicable), social media
JSB Note: It would be good if you could get me an @pendletonartisannetwork.org email, either JSB@ or Editor@. Builds credibility, and helps me organize data.
This proposal also includes social media output. This output would include the following:
● A general SM blast on relevant FB groups announcing publication of current newsletter, with preview and link to current newsletter and sign-up page.
● Taking over responsibility of regular posting (WIP Wednesdays, Throwback Thursdays, Fixation Fridays), as well as posting information relevant to Pendleton’s Artisan Community & PAN’s mission statement.
● Providing monthly metrics for reach of Facebook posts through META and individual articles through the PAN website.
Cross-pollination between PAN and Eastern Oregon Living. Since the start of ‘26 I’ve been creating content for Eastern Oregon Living, offering multiple areas of cross pollination and general increasing of bandwidth for individual PAN projects. You’ll find a couple of examples of these at https://easternoregonliving.com/category/events/ and https://easternoregonliving.com/category/community/.
Moving forward, I could put links to the PAN newsletter / sign up page / other relevant links in these articles. I’m already tracking the reach of the EOL articles, and can do the same for any linked articles at https://easternoregonliving.com/category/community/ to track their performance.
The majority of this proposal centers on producing a monthly newsletter for the Pendleton Artisan Network. This newsletter would be similar in scope to the newsletter I produced last year for the Pendleton Downtown Association in the following ways:
● It would follow a similar monthly schedule (released on the first Monday of any given month, final copy deliverable to PAN board members for last-minute tweaks 72 hours before publishing.
● Created using Canva and sent out using PAN’s mailing list, with a link on the PAN website encouraging sign-up.
● Current newsletters would be featured on a dedicated page at the PAN website, with previous month’s newsletters being archived and searchable.
This is my general outline for the proposed newsletter. What do you think of Pendleton Art News / Pendleton Artisan Newsletter or some combination therein? That would be the heading. Could be done as a lovely graphic. Know any graphic artists ;-)
Pendleton Artisan News / Pendleton Art Newsletter
Connecting and Empowering Pendleton's Artisan Community
JSB Note: Title could be graphic, below it PAN’s mission statement. For branding purposes, it shouldn't change from month to month. Unless you wanted to do something funky like having a different artist do the graphic logo every month. Could be fun.
Welcome Message
Intro paragraph for monthly newsletter. Brief overview of contents. Sets tone of newsletter.
JSB Note: I would write this. Sets tone of newsletter, and is useful for people who don't like long reads. We should be able to hyperlink to relevant sections within newsletter for readers who want to skip around.
PAN’s Mission
PAN’s mission is to foster connection with the growing artisan community in Pendleton providing them with the necessary resources for cultivating and amplifying their creative businesses.
Upcoming Events
Highlight upcoming PAN events
Event Name
Date, Time, and Location
Short description of the event
Event Name
Date, Time, and Location
Short description of the event
Events could include markets, art walks, networking opportunities, art exhibitions, community events and PAN meetings.
JSB Note: This would differ from the PDA newsletter in that it would be focused on arts events, with PAN events listed first and collaborative events afterwards. I would also be putting any of these events onto the Eastern Oregon Living calendar and do SM posts for each PAN event through EOL account.
Classes and Training Opportunities
Classes, workshops and trainings to help artisans strengthen their creative and business skills.
Class or Workshop Title
Date, Time, and Location
Cost (If applicable, free to PAN members?)
Overview of how participants will benefit. Info on how to register.
Class or Workshop Title
Date, Time, and Location
Cost (If applicable, free to PAN members?)
Overview of how participants will benefit. Info on how to register.
JSB Note: Same as above.
PAN Member Spotlight
Each month, feature a PAN member and share their story.
Member Name
Contact Info
Photo
Interview with PAN member. Copy could include their background, past and current projects, artistic achievements, and how their work contributes to the artisan community.
JSB Note: This would be a monthly feature, which could be done either interview or feature style. It should also link to the artist's online portfolio, tell readers where their work can be found in town, and talk up any events they've had or are having.
Economic Development
Share resources and information to help artisans build their creative businesses.
Information could include funding opportunities, business resources, marketing strategies, free classes available through PAN website.
JSB Note: This section is where we build credibility as an organization that knows where to find money, opportunities, and career-building opportunities in general. In the case of grants that are ongoing or one-off, we could summarize them and provide links. In the case of established agencies (for example, https://www.eowomensbusinesslab.org/) I can do deeper dives. Both will help to build the network.
Artisan Community News
Community news could include: collaboration opportunities, volunteer needs, calls for artists, and calendar of regional artistic events.
JSB Note: This section would be where anyone can put out notice for collaboration opportunities, volunteers, or even jobs. (For example, I see that the Pendleton Arts Commission has a Call For Artists for its Art in City Hall program.)
Closing Message
End with an inspiring message that encourages future participation. Ask members to share newsletter with prospective members.
Thank you for being part of the Pendleton Artisan Network, where creativity, connection, and community thrive.
PAN contact info
Website, email, phone number (if applicable), social media
JSB Note: It would be good if you could get me an @pendletonartisannetwork.org email, either JSB@ or Editor@. Builds credibility, and helps me organize data.
This proposal also includes social media output. This output would include the following:
● A general SM blast on relevant FB groups announcing publication of current newsletter, with preview and link to current newsletter and sign-up page.
● Taking over responsibility of regular posting (WIP Wednesdays, Throwback Thursdays, Fixation Fridays), as well as posting information relevant to Pendleton’s Artisan Community & PAN’s mission statement.
● Providing monthly metrics for reach of Facebook posts through META and individual articles through the PAN website.
Cross-pollination between PAN and Eastern Oregon Living. Since the start of ‘26 I’ve been creating content for Eastern Oregon Living, offering multiple areas of cross pollination and general increasing of bandwidth for individual PAN projects. You’ll find a couple of examples of these at https://easternoregonliving.com/category/events/ and https://easternoregonliving.com/category/community/.
Moving forward, I could put links to the PAN newsletter / sign up page / other relevant links in these articles. I’m already tracking the reach of the EOL articles, and can do the same for any linked articles at https://easternoregonliving.com/category/community/ to track their performance.