Marketing
Budget: $250 – $750 AUD
Marketing Strategy
Business Outcomes:
• Build our email list by giving away a well-designed lead magnet
• Sending traffic from Meta ads to a high converting landing page
Scope of works:
Step 1- Landing Page:
- Designing your lead magnet into a professional looking PDF. This includes editing copy in document.
- Writing the copy for your landing page. You get up to 3 revisions.
- Designing your page with up to 3 revisions.
- Building your page on your website and linking to your CRM or email marketing platform.
- Set up thank you page with option to book a call as a next step. This will go to your website’s contact form.
- Write and set up 3 emails in your CRM that people get once they request the checklist that:
o Promotes a case study
o Talks about your unique way of working
o Promotes booking a call with you
- Create an attractive landing page with minimal to no scroll. It needs to be a simple yet effective one page document that requests their contact details. The Landing page will need to be incorporated into our website.
- Below is an example of how we want our landing page to look like.
STEP 2 – Finalise the Report:
• Copywrite and finalise report graphic with high quality images and high content. The draft content will be provided by us however it will need to be enhanced and finalised by the copywriter
• I have drafter up a report that we would like help editing, copywriting and finalising. This is the report that will be sent to our landing page subscribers.
STEP 3 – Meta Ads Package:
Includes:
• 3 months to kickstart ads
• Set up audiences for targeting, a campaign on Instagram and Facebook to send traffic to your landing page.
• Write the ads and use any photos or videos you provide
• Adjust and optimise campaigns for ongoing results
• Recommended updates for the landing page as the campaign progresses and make these improvements/changes free of charge
• Provide a report at each month
Project Timeline:
- We need the landing page created and launched within 2 week of engagement
- We need the lead magnet Report finalised within 2 week of engagement
- We need the adds up and running within 4 weeks of engagement
Business Outcomes:
• Build our email list by giving away a well-designed lead magnet
• Sending traffic from Meta ads to a high converting landing page
Scope of works:
Step 1- Landing Page:
- Designing your lead magnet into a professional looking PDF. This includes editing copy in document.
- Writing the copy for your landing page. You get up to 3 revisions.
- Designing your page with up to 3 revisions.
- Building your page on your website and linking to your CRM or email marketing platform.
- Set up thank you page with option to book a call as a next step. This will go to your website’s contact form.
- Write and set up 3 emails in your CRM that people get once they request the checklist that:
o Promotes a case study
o Talks about your unique way of working
o Promotes booking a call with you
- Create an attractive landing page with minimal to no scroll. It needs to be a simple yet effective one page document that requests their contact details. The Landing page will need to be incorporated into our website.
- Below is an example of how we want our landing page to look like.
STEP 2 – Finalise the Report:
• Copywrite and finalise report graphic with high quality images and high content. The draft content will be provided by us however it will need to be enhanced and finalised by the copywriter
• I have drafter up a report that we would like help editing, copywriting and finalising. This is the report that will be sent to our landing page subscribers.
STEP 3 – Meta Ads Package:
Includes:
• 3 months to kickstart ads
• Set up audiences for targeting, a campaign on Instagram and Facebook to send traffic to your landing page.
• Write the ads and use any photos or videos you provide
• Adjust and optimise campaigns for ongoing results
• Recommended updates for the landing page as the campaign progresses and make these improvements/changes free of charge
• Provide a report at each month
Project Timeline:
- We need the landing page created and launched within 2 week of engagement
- We need the lead magnet Report finalised within 2 week of engagement
- We need the adds up and running within 4 weeks of engagement