Market Your Project
Budget: $2 – $8 USD
Part 1: Getting Started
Below is an outline of what is required for this project. Please provide your answers in the project template.
Before you start crafting your blog post, you’ll want to think about your target persona that the post will be written for, the marketing objective for your blog post, and the KPI.
Provide the marketing objective for your blog post
Provide a KPI for your blog post
Copy and paste your Target Person from Project One and make any updates or changes based on your learnings from the previous project. Friendly reminder: Students must use the same product throughout the program.
Part 2: Write a Blog Post
Select a theme for your blog post:
Why have you decided to take the Digital Marketing Nanodegree Program?
Choose a successful or creative marketing campaign that you love. What is the story being told by the campaign and why do you love it, why did it catch your attention?
Select the framework you’ll be using to craft the content for your blog post:
SCQA, also called the Pyramid Principle or
Pixar framework (if you choose to use this framework, remember not to use the exact 'Once there was a...' wording used in the framework - refer to it more so as a general structure to follow).
Write a blog post, with the theme you’ve chosen from the options above, in the space provided below.
Remember to keep in mind your target audience when crafting your post. Consider: What voice and tone are appropriate?
If you include media in your post, include it and make sure you are compliant with copyright laws.
Your post should be a minimum of 250 words and maximum of 500.
Part 3: Craft Social Media Posts
List three social media platforms your target audience is likely to visit. Include, a short one or two sentences description of why you chose these channels.
Craft a post for each of the platforms promoting your blog.
Optional Extra Credit: While you don’t actually have to share your posts online to pass this project (you will submit it in a template), you are more than welcome to do so. Publish your posts on the platforms you have chosen and submit screenshots for review in the submission template. Where applicable include the hashtag #IminDMND, we'll select the best posts and share them on our social channels and share your results.
Below is an outline of what is required for this project. Please provide your answers in the project template.
Before you start crafting your blog post, you’ll want to think about your target persona that the post will be written for, the marketing objective for your blog post, and the KPI.
Provide the marketing objective for your blog post
Provide a KPI for your blog post
Copy and paste your Target Person from Project One and make any updates or changes based on your learnings from the previous project. Friendly reminder: Students must use the same product throughout the program.
Part 2: Write a Blog Post
Select a theme for your blog post:
Why have you decided to take the Digital Marketing Nanodegree Program?
Choose a successful or creative marketing campaign that you love. What is the story being told by the campaign and why do you love it, why did it catch your attention?
Select the framework you’ll be using to craft the content for your blog post:
SCQA, also called the Pyramid Principle or
Pixar framework (if you choose to use this framework, remember not to use the exact 'Once there was a...' wording used in the framework - refer to it more so as a general structure to follow).
Write a blog post, with the theme you’ve chosen from the options above, in the space provided below.
Remember to keep in mind your target audience when crafting your post. Consider: What voice and tone are appropriate?
If you include media in your post, include it and make sure you are compliant with copyright laws.
Your post should be a minimum of 250 words and maximum of 500.
Part 3: Craft Social Media Posts
List three social media platforms your target audience is likely to visit. Include, a short one or two sentences description of why you chose these channels.
Craft a post for each of the platforms promoting your blog.
Optional Extra Credit: While you don’t actually have to share your posts online to pass this project (you will submit it in a template), you are more than welcome to do so. Publish your posts on the platforms you have chosen and submit screenshots for review in the submission template. Where applicable include the hashtag #IminDMND, we'll select the best posts and share them on our social channels and share your results.