Local SEO for Care Website

My domiciliary care agency needs a clear, locally focused SEO push so that prospective service users, family members, social workers, and commissioners find us first when they search in our area. The work starts with a thorough Google My Business overhaul—complete, accurate NAP data, compelling service descriptions, location photos, service categories, and a review-building strategy that highlights our trauma-informed, psychology-led approach.

Keyword priorities are “domiciliary care services” and “trauma-informed care.” I want those terms woven naturally through our core pages, meta data, and any new copy you create, without diluting the professional tone we maintain. Optimising the following content types is essential:

• Service pages
• Blog posts (education around trauma-informed, psychology-led domiciliary care)
• Client testimonials (structured for rich-snippet potential)

Deliverables I expect:
• Fully optimised Google My Business profile with guidance on ongoing management
• Local keyword map covering primary, secondary, and long-tail terms for each service area
• On-page SEO edits or copy drafts for all service pages, reflecting our ethos and improving local relevance
• Blog post outlines or ready-to-publish articles that capture local search intent and showcase subject expertise
• Testimonial template or schema markup recommendations to maximise visibility in search results

Completion will be measured by successful publishing of the updated GMB profile, implementation of on-page changes, and a clear content calendar or uploads for the blog and testimonials. If you believe additional tactics—such as local citations—would strengthen results, let me know; I’m open to suggestions as long as the focus stays on ranking locally and authentically representing our care philosophy. Here is my website link for your perusal: https://bojetcares.co.uk/