LinkedIn Copywriter

Job ID: 38610000

Budget: €8 – €20 EUR

We are seeking a native freelance copywriter to create LinkedIn posts for five employees of our company.
The goal is to develop engaging and platform-specific content for LinkedIn that reflects each employee's voice, aligns with their audience, and promotes company expertise according to the content plan.

Ideal Skills and Experience:
- Proven experience in professional copywriting, particularly for LinkedIn
- Strong understanding of various industry insights
- Ability to align tone with provided reference materials
- Proficiency in incorporating statistics and data into engaging content

Content requirements:
-The writing should be aligned with the provided references (you will be given samples of posts and articles for different topics)
-Short-form content with clear calls to action (all CTAs will be mentioned in the content plan), engaging hooks, and concise messaging.
-Article length is typically longer, but derived from the posts, maintaining a cohesive and engaging structure.

Topics:
Content from our whitepapers (main insights, practical applications, etc)
Technology innovations in the insurance industry
Big data and its role in decision-making
Insurance industry trends and analytics (AI, SaaS, etc)
Data-driven marketing
Personal insights and real-life stories

We provide copywriters with ready-to-go content plans, whitepapers, and industry news sources.
Visuals are made by our designer.

Test tasks:
Using references and content requirements described in this document, write two posts and one article for Linkedin account

Post about industry trends
A post with a headline of your choice, highlighting one or more tech trends or challenges in the insurance industry (something about working with data, SaaS, AI, and more).

Personal story post:
Something about career journey, personal transformation, work/life balance.