Lead-Generating IT PR Campaign
Budget: $10 – $30 USD
We ready to step up our IT services firm’s visibility and, more importantly, turn that attention into qualified leads. The core of this campaign will target the places our prospects already trust most—industry publications and our own corporate blog.
Here’s exactly what I need:
• Press releases that highlight our solutions, recent wins, and thought-leadership angles suitable for distribution to top-tier tech and business outlets.
• Case studies that unpack real client success stories, written in a narrative style that resonates with CIOs, CTOs, and procurement teams, then repurposed for our blog and trade journals.
Each piece should be engaging, factual, and optimized for lead capture (clear calls-to-action, links to landing pages, and concise boilerplate). Source interviews, data points, and quotes will be provided; I’ll also coordinate approvals with stakeholders.
Success looks like publication in at least two reputable industry outlets and a noticeable uptick in inbound demo requests within the first month of distribution. If you have proven relationships with editors or experience placing content in tech media, mention it—those connections will accelerate results.
Here’s exactly what I need:
• Press releases that highlight our solutions, recent wins, and thought-leadership angles suitable for distribution to top-tier tech and business outlets.
• Case studies that unpack real client success stories, written in a narrative style that resonates with CIOs, CTOs, and procurement teams, then repurposed for our blog and trade journals.
Each piece should be engaging, factual, and optimized for lead capture (clear calls-to-action, links to landing pages, and concise boilerplate). Source interviews, data points, and quotes will be provided; I’ll also coordinate approvals with stakeholders.
Success looks like publication in at least two reputable industry outlets and a noticeable uptick in inbound demo requests within the first month of distribution. If you have proven relationships with editors or experience placing content in tech media, mention it—those connections will accelerate results.