Jump Rope E-Commerce Refresh

"I run a 60-year-old U.S. factory that turns out affordable, $15–$20 jump ropes in virtually any color combination. They already sell well to school districts nationwide and as personalized gifts, yet the real growth opportunity is winning over young workout enthusiasts who love bold, statement gear.

Here is what I need next:

• A strategy to drive traffic to my online store, which will be completed soon. This includes SEO to improve visibility on search engines and a budget plan for online ads (Google Ads, social media campaigns, etc.).

• Clear, energetic product copy and imagery that speak the language of today’s fitness crowd while preserving the heritage story behind our brand.

If you have solid experience in digital marketing (SEO, paid ads) and an eye for vibrant branding, I’d love to hear how you would tackle it."