Instagram Content Creator for Product Promotion

Job ID: 39501651

Budget: $250 – $750 USD

Project Title:
Instagram Content Writer for Product Highlights

Project Description:
We are looking for a skilled content writer to create compelling and engaging product highlight posts for our brand’s Instagram account. The goal is to increase awareness, attract engagement, and encourage action through creative and strategic content.

Goals & Objectives:
Write short-form captions that highlight key product features in an emotionally engaging way

Improve post engagement (likes, comments, shares, saves)

Align tone with brand voice: [e.g., friendly, confident, bold, informative]

Optimize posts for Instagram’s algorithm (hook, hashtags, CTA, etc.)

Scope of Work:
10–15 Instagram captions per month (with ideas for visuals if needed)

Each post should include:

Hook / attention grabber

Product feature explanation

Benefit or use-case

Call-to-action

Suggested hashtags (if applicable)

Revisions as needed (up to 2 rounds)

Target Audience:
[e.g., Gen Z, young professionals, audio lovers, fashion-forward crowd, etc.]

Tone & Style:
Engaging and conversational

Brand tone: [insert brand tone — e.g., energetic, minimalist, inspiring]

Optional use of emojis depending on context

Deliverables:
Captions in Google Docs or Notion format

Optional: content calendar structure (week-by-week plan)

Ideal Candidate Has:
Experience writing for Instagram or other visual-first platforms

Knows how to create storytelling captions that sell

Familiarity with trends, reels, carousel strategies

Experience with product marketing (radio industry is a plus)

Attachments / References:
Brand guidelines (if available)

Past content examples

Product info sheets

Budget & Timeline:
Budget: ₹600–1,500 INR per caption batch

Timeline: Ongoing project, starting with a 1-month trial