Highway Billboard Ad Campaign

I own a new block of residential flats positioned right on the main highway and priced far below the local market average. To move these units quickly I need a memorable, high-impact billboard (hoarding) concept that shouts our unbelievable price to everyone speeding past.

Here’s what I’m after:
• A punchy headline and supporting copy that make the price the hero while still hinting at the convenient highway location and modern living benefits.
• Eye-catching visual design laid out in the correct dimensions for a large roadside hoarding (final file in print-ready PDF plus editable source).
• A brief rollout plan covering placement recommendations, optimal viewing angles, illumination suggestions for night visibility, and a timeline that lets me launch within the next few weeks.
• Optional but welcome: ideas for how this creative can be adapted into smaller on-site banners or leaflets so every touchpoint is consistent.

If you’ve produced outdoor ads for real estate—or any product that has to grab attention in three seconds—I’d love to see your work. Turnaround speed matters: once we settle on a concept I want final artwork ready for the printer without endless revisions.

Let me know how quickly you can move and what you’ll deliver at each stage so we can get these flats sold.