Eyewear Brand SEO Content Lead
Budget: $30 – $250 USD
I’m steering a fast-growing global eyewear label and need a strategic partner to elevate our authority across search and digital media. The mission is clear: every piece of content must reinforce us as the go-to voice in optical lifestyle while organically boosting our rankings.
Here’s what I have in mind:
• Core objective: strengthen brand authority—traffic and keywords matter, but thought-leadership comes first.
• Primary playgrounds: our blog and high-value guest posts on respected industry sites.
• Content mix: insightful evergreen articles (care tips, trends, science of lenses), balanced product reviews that highlight innovation without hard-selling, and timely industry news round-ups to keep readers returning.
• SEO workflow: keyword research, on-page optimisation, schema where relevant, and outreach for contextual backlinks—no generic link farms.
• Success markers: growth in referring domains from credible publishers, steady climb in topical authority metrics (Ahrefs/SEMrush), and tangible lifts in non-branded impressions.
Bring a track record in fashion, lifestyle, or DTC ecommerce SEO, and feel free to share live URLs that showcase your authority-building results.
Here’s what I have in mind:
• Core objective: strengthen brand authority—traffic and keywords matter, but thought-leadership comes first.
• Primary playgrounds: our blog and high-value guest posts on respected industry sites.
• Content mix: insightful evergreen articles (care tips, trends, science of lenses), balanced product reviews that highlight innovation without hard-selling, and timely industry news round-ups to keep readers returning.
• SEO workflow: keyword research, on-page optimisation, schema where relevant, and outreach for contextual backlinks—no generic link farms.
• Success markers: growth in referring domains from credible publishers, steady climb in topical authority metrics (Ahrefs/SEMrush), and tangible lifts in non-branded impressions.
Bring a track record in fashion, lifestyle, or DTC ecommerce SEO, and feel free to share live URLs that showcase your authority-building results.