Email Marketing Expert for Lending Business
Budget: $30 – $250 USD
I am looking for an Email Marketing Specialist to help set up, manage, and execute email campaigns for my private lending business. The goal is to generate leads, drive traffic to my website, and encourage borrowers to request term sheets, consultations, and other services.
You will be responsible for creating engaging content, managing email campaigns, and forwarding replies to my email. Ideally, you are experienced with one or more email marketing tools (MailerLite, SendGrid, Mailchimp, ActiveCampaign, or others) and can recommend the best platform for deliverability and engagement.
Key Responsibilities:
Content Creation:
Write compelling email content tailored to the private lending industry.
Create bi-weekly campaigns (2 emails per month) with content like:
Case studies showcasing successful loans and refinancing deals.
Term sheet offers to attract interest.
Educational resources and promotional material.
Appointment scheduling links for borrowers to discuss refinancing or other loan options.
Ensure all emails include clear calls-to-action (CTA) such as:
Request a Callback button (with available dates/times).
Links to schedule consultations on my calendar.
Buttons to request term sheets or visit the website.
Campaign Management:
Set up and manage email campaigns for ~3,000 emails/month to start, scaling to 10,000–30,000 emails/month over time.
Monitor email performance (open rates, click-through rates, replies) and optimize for engagement.
Schedule campaigns to ensure regular bi-weekly sends.
Technical Setup:
Help configure or optimize the chosen email platform (e.g., SPF, DKIM, DMARC for improved deliverability).
Manage list segmentation to ensure content is relevant and personalized.
Forward Replies:
Ensure all responses and inquiries are forwarded directly to my email:
Requirements:
Experience with one or more email marketing platforms: MailerLite, SendGrid, Mailchimp, ActiveCampaign, or other tools.
Strong copywriting skills, with a focus on creating engaging, industry-relevant content.
Knowledge of email deliverability best practices (e.g., avoiding spam filters).
Ability to integrate scheduling tools (e.g., Calendly or Microsoft Bookings) into email CTAs.
Experience managing lists of 3,000–30,000 contacts.
Familiarity with performance analytics (e.g., tracking open rates, click rates, and conversions).
Preferred Skills:
Experience in the private lending, real estate, or financial services industries.
Ability to design visually appealing emails with professional formatting.
Expertise in list segmentation and personalization to boost engagement.
Deliverables:
A bi-weekly email schedule, starting with ~3,000 contacts/month and scaling over time.
Professionally written content for each campaign, aligned with private lending goals.
A report after each campaign with performance metrics and suggestions for improvement.
You will be responsible for creating engaging content, managing email campaigns, and forwarding replies to my email. Ideally, you are experienced with one or more email marketing tools (MailerLite, SendGrid, Mailchimp, ActiveCampaign, or others) and can recommend the best platform for deliverability and engagement.
Key Responsibilities:
Content Creation:
Write compelling email content tailored to the private lending industry.
Create bi-weekly campaigns (2 emails per month) with content like:
Case studies showcasing successful loans and refinancing deals.
Term sheet offers to attract interest.
Educational resources and promotional material.
Appointment scheduling links for borrowers to discuss refinancing or other loan options.
Ensure all emails include clear calls-to-action (CTA) such as:
Request a Callback button (with available dates/times).
Links to schedule consultations on my calendar.
Buttons to request term sheets or visit the website.
Campaign Management:
Set up and manage email campaigns for ~3,000 emails/month to start, scaling to 10,000–30,000 emails/month over time.
Monitor email performance (open rates, click-through rates, replies) and optimize for engagement.
Schedule campaigns to ensure regular bi-weekly sends.
Technical Setup:
Help configure or optimize the chosen email platform (e.g., SPF, DKIM, DMARC for improved deliverability).
Manage list segmentation to ensure content is relevant and personalized.
Forward Replies:
Ensure all responses and inquiries are forwarded directly to my email:
Requirements:
Experience with one or more email marketing platforms: MailerLite, SendGrid, Mailchimp, ActiveCampaign, or other tools.
Strong copywriting skills, with a focus on creating engaging, industry-relevant content.
Knowledge of email deliverability best practices (e.g., avoiding spam filters).
Ability to integrate scheduling tools (e.g., Calendly or Microsoft Bookings) into email CTAs.
Experience managing lists of 3,000–30,000 contacts.
Familiarity with performance analytics (e.g., tracking open rates, click rates, and conversions).
Preferred Skills:
Experience in the private lending, real estate, or financial services industries.
Ability to design visually appealing emails with professional formatting.
Expertise in list segmentation and personalization to boost engagement.
Deliverables:
A bi-weekly email schedule, starting with ~3,000 contacts/month and scaling over time.
Professionally written content for each campaign, aligned with private lending goals.
A report after each campaign with performance metrics and suggestions for improvement.