Email Campaign for Bosmuda Awareness -- 2

I need a well-structured email marketing campaign that puts Bosmuda Bisnis Muda firmly on the radar of small business owners. The single goal is to lift brand awareness; sales pushes can wait until the audience clearly recognises who we are and what we stand for.

Here is what I’m after:
• A concise strategy outlining frequency, tone, and an initial three-month content calendar.
• Engaging copy and subject lines that speak the language of time-pressed entrepreneurs.
• A clean, mobile-friendly template branded to Bosmuda Bisnis Muda.
• List segmentation and basic automation suggestions so each message feels personal, not generic.
• Clear metrics to track awareness—open rates, click-throughs, and any qualitative feedback—along with a simple reporting format I can review at a glance.

The tech stack is flexible; if you prefer Mailchimp, Klaviyo, or another mainstream ESP, let me know why it fits best. All content must be original, proof-read, and ready for immediate upload. Once everything is in place, I’ll run the send from my end, so detailed hand-over notes are essential.

If you’re confident you can make Bosmuda Bisnis Muda a familiar name in the inboxes of small business owners, I’d love to see how you’d approach it.