Digital Marketing & Content Management Specialist
Budget: $30 – $250 USD
Key Responsibilities:
1. Social Media Management
• Plan, create, and publish content on the company’s LinkedIn profile to promote
services, thought leadership, and project highlights.
• Monitor social engagement, respond to relevant interactions, and analyse post-
performance.
• Coordinate content calendars aligned with campaigns, events, and business updates.
2. Website Content Management
• Maintain and update website content using CMS tools (e.g., WordPress).
• Ensure up-to-date pages for services, projects, case studies, and company news.
• Work with external developers or technical support for major updates as needed.
3. Business Material Development
• Create and format professional PowerPoint presentations, project reports, and client
proposals using Microsoft Office tools.
• Develop standardized templates for business use (e.g., reports, brochures, RFPs).
• Ensure all materials are aligned with the company’s branding and tone.
4. Campaign & Analytics Support
• Assist in digital marketing campaigns (email, social media, etc.) to drive engagement
and leads.
• Track and report on website analytics and social media metrics.
• Recommend improvements based on performance trends and business objectives.
5. Collaboration & Support
• Work closely with leadership, consultants, and operations to align messaging and
support marketing priorities.
• Provide input into brand voice and messaging strategy.
• Stay up to date with digital trends relevant to the consulting and professional services
industry.
Qualifications and Experience:
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Minimum 3–4 years of hands-on experience in digital marketing roles, ideally within
consulting, professional services, or B2B environments.
• Proven experience managing LinkedIn business pages and website content.
• Experience in creating polished business documents and presentations using Microsoft
Office.
Technical Skills:
• Excellent proficiency in Microsoft Office (PowerPoint, Word, Excel) for developing high-
quality business materials.
• Strong knowledge of LinkedIn business tools and content strategy.
• Experience with website CMS platforms (e.g., WordPress).
• Basic knowledge of analytics platforms (e.g., Google Analytics, LinkedIn Insights).
1. Social Media Management
• Plan, create, and publish content on the company’s LinkedIn profile to promote
services, thought leadership, and project highlights.
• Monitor social engagement, respond to relevant interactions, and analyse post-
performance.
• Coordinate content calendars aligned with campaigns, events, and business updates.
2. Website Content Management
• Maintain and update website content using CMS tools (e.g., WordPress).
• Ensure up-to-date pages for services, projects, case studies, and company news.
• Work with external developers or technical support for major updates as needed.
3. Business Material Development
• Create and format professional PowerPoint presentations, project reports, and client
proposals using Microsoft Office tools.
• Develop standardized templates for business use (e.g., reports, brochures, RFPs).
• Ensure all materials are aligned with the company’s branding and tone.
4. Campaign & Analytics Support
• Assist in digital marketing campaigns (email, social media, etc.) to drive engagement
and leads.
• Track and report on website analytics and social media metrics.
• Recommend improvements based on performance trends and business objectives.
5. Collaboration & Support
• Work closely with leadership, consultants, and operations to align messaging and
support marketing priorities.
• Provide input into brand voice and messaging strategy.
• Stay up to date with digital trends relevant to the consulting and professional services
industry.
Qualifications and Experience:
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Minimum 3–4 years of hands-on experience in digital marketing roles, ideally within
consulting, professional services, or B2B environments.
• Proven experience managing LinkedIn business pages and website content.
• Experience in creating polished business documents and presentations using Microsoft
Office.
Technical Skills:
• Excellent proficiency in Microsoft Office (PowerPoint, Word, Excel) for developing high-
quality business materials.
• Strong knowledge of LinkedIn business tools and content strategy.
• Experience with website CMS platforms (e.g., WordPress).
• Basic knowledge of analytics platforms (e.g., Google Analytics, LinkedIn Insights).