Creating content about dental website

I'm building my website and i need 2 pages content about smile design and some aesthetic dental treatments.

Subjects:
- Why is smile important?
- Why patients need a good smile ?
- How do we make smile design ?
- 3 different techniques about Smile design (1-Lamine Veneer, 2- Crown (Zirconia or e-max), 3-Bonding)))
- Topics and short description about Aesthetic, Cosmetic, Functional Dentistry

Requirements:
-Wording should be professional
- Appealing, original, creative
- It shouldn't feel like too commercial
- Total length of each topic should be around 120 words.