Copywriter

As Headway’s copywriter, you will play a crucial role in developing compelling and personal copy that engages our target audiences – mental health clinicians and patients – and drives results. You will collaborate with virtually each department to create resonant, empathetic, and clear communication that delivers on key messages and sentiment in alignment with our brand voice and company objectives.
This role requires a strong understanding of effective email marketing strategies, excellent writing skills, and the ability to deeply understand and adapt to different audiences and goals.
You will:
Develop engaging and empathetic copy that aligns with our brand voice, objectives, and target audience.
Collaborate cross-functionally to align on the right content for each objective.
Write clear, concise, and compelling subject lines and preview texts to improve open rates and encourage the audience to take action.
Collaborate with Email Marketing Specialist to ensure the email copy and design work harmoniously to create a cohesive and visually appealing email experience.
Collaborate with Email Marketing Specialist to conduct A/B testing on subject lines, content, and calls to action to continuously improve performance and conversion rates