Copy writing

before we get to all that, I’ll start by illustrating the power of copywriting. The primary function of copywriting is to pull eyes down the page, like this: That small, double-spaced jump may have only felt like hopping off a curb, but add enough of them together, and you’re on your way to cultivating fans, building communities, and converting customers. All other benefits of thoughtful, compelling copywriting stem from the fulfillment of this primary function.