Content writing

I am looking for an experienced content writer to help me create engaging content for my business. My target audience is a mix of B2B and B2C, so the content needs to appeal to both groups. The tone should be a combination of formal and informal; while I would like the material to be professional, I also want it to be conversational and accessible. I am unsure if keyword research and SEO optimization are part of the services I need, so I would greatly appreciate any advice on that front as well. If you are confident in your ability to create compelling content for both business and consumer audiences and you understand the importance of SEO, then I welcome your submission!