Content and Marketing Support
Budget: $250 – $750 USD
Deliverables include:
• Content Writing:
o Develop original content based on in-depth research on industry-related topics
o Develop content for sales funnel, blogs, articles, product descriptions, social media, company website, etc.
• CRM Co-ordination:
o Coordinate multiple campaigns and projects across digital and traditional platforms, social media and mailing lists to drive business development
o Develop both retention and trigger-based campaigns
o Increase business intelligence through user segmentation
o Lead the analysis and review of email results and programs
o Develop design and copy for sales funnel and email marketing communications
o Perform market research with online tools
o Support our marketing objectives by leveraging proven tactics to drive acquisitions, conversions, and renewals (business development)
o Create branded promotional and mission-based content, proactively managing projects on strict deadlines
o Use data management experience to track engagement, as well as monitoring successes and opportunities
o Complete database configurations, data management, reporting, and coordinating key processes
o Improve personalization and multi-variant testing in email
o Complete reporting, data analytics, and data management
o Ensure on time campaigns delivery, with proper segmentation to maximize engagement
• Wire Framing:
o Understand product specifications and user psychology
o Develop wireframes and prototypes to support business development
o Find creative ways to solve UX problems (e.g., usability, findability)
o Keep abreast of competitor products and industry trends
• Social Media Marketing
o Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
o Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages business development
• Website Support
o Optimize/maintain company website
o Develop product/business vertical landing pages
o Capture and analyze appropriate social data/metrics, insights, and best practices to continuously improve online presence of company
o Develop and disseminate e-newsletter
o Conduct keyword research and use SEO best practices to increase website traffic
• Graphics Support
o Develop infographics
o Optimize company PowerPoints
Required Skills and Experiences
• Advanced academic qualifications in any of the following:
o Business, IT, Design
o Bachelors (required); Masters (preferred)
• Strong content writing skills
• Configuration, lead management, databases & email reporting
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
• Experience in CRM Implementation at process level
• Ability to ensure marketing automation
• Ability to develop strategies for customer acquisition and retention
• Computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords etc.)
• Strong organization and multi-tasking skills required, with attention to detail
• Sound time management skills
• Able to learn quickly and produce high quality work under tight deadlines
• Experience in problem solving, analytical skills, and critical thinking skills
• Strong cross-culture/cross-function communication skills
• Strong interpersonal skills both in person and online
• Flexible attitude toward receiving feedback
• Proficient in English (written and spoken)
• Content Writing:
o Develop original content based on in-depth research on industry-related topics
o Develop content for sales funnel, blogs, articles, product descriptions, social media, company website, etc.
• CRM Co-ordination:
o Coordinate multiple campaigns and projects across digital and traditional platforms, social media and mailing lists to drive business development
o Develop both retention and trigger-based campaigns
o Increase business intelligence through user segmentation
o Lead the analysis and review of email results and programs
o Develop design and copy for sales funnel and email marketing communications
o Perform market research with online tools
o Support our marketing objectives by leveraging proven tactics to drive acquisitions, conversions, and renewals (business development)
o Create branded promotional and mission-based content, proactively managing projects on strict deadlines
o Use data management experience to track engagement, as well as monitoring successes and opportunities
o Complete database configurations, data management, reporting, and coordinating key processes
o Improve personalization and multi-variant testing in email
o Complete reporting, data analytics, and data management
o Ensure on time campaigns delivery, with proper segmentation to maximize engagement
• Wire Framing:
o Understand product specifications and user psychology
o Develop wireframes and prototypes to support business development
o Find creative ways to solve UX problems (e.g., usability, findability)
o Keep abreast of competitor products and industry trends
• Social Media Marketing
o Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
o Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages business development
• Website Support
o Optimize/maintain company website
o Develop product/business vertical landing pages
o Capture and analyze appropriate social data/metrics, insights, and best practices to continuously improve online presence of company
o Develop and disseminate e-newsletter
o Conduct keyword research and use SEO best practices to increase website traffic
• Graphics Support
o Develop infographics
o Optimize company PowerPoints
Required Skills and Experiences
• Advanced academic qualifications in any of the following:
o Business, IT, Design
o Bachelors (required); Masters (preferred)
• Strong content writing skills
• Configuration, lead management, databases & email reporting
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
• Experience in CRM Implementation at process level
• Ability to ensure marketing automation
• Ability to develop strategies for customer acquisition and retention
• Computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords etc.)
• Strong organization and multi-tasking skills required, with attention to detail
• Sound time management skills
• Able to learn quickly and produce high quality work under tight deadlines
• Experience in problem solving, analytical skills, and critical thinking skills
• Strong cross-culture/cross-function communication skills
• Strong interpersonal skills both in person and online
• Flexible attitude toward receiving feedback
• Proficient in English (written and spoken)