Comprehensive Web & Content Overhaul for Professional Firm

Website Redesign + Full Content Rewrite (Professional Services Firm)

Project Description

We are looking for an experienced web designer with strong copywriting ability (or a small team) to deliver a complete website transformation.

This is not a minor update.

We require:

* A full visual redesign
* A complete rewrite of all website content
* A clear restructure of pages, messaging, and user flow

The goal is to create a modern, premium, conversion-focused website that reflects a professional, multi-location firm servicing clients both locally and Australia-wide.

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Objectives

* Present a professional, structured, and credible brand
* Move away from a basic/local feel to a modern advisory firm
* Increase qualified enquiries and booked appointments
* Improve clarity, navigation, and user experience
* Build a website that feels scalable and future-ready

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Target Audience

* Small to medium business owners
* Startups and growing companies
* Individuals requiring accounting and tax services

Users will be comparing multiple firms, so the website must stand out immediately as more professional and trustworthy.

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Scope of Work

1. Full Website Redesign

* Modern, clean, high-end design
* Strong UX and intuitive navigation
* Conversion-focused layout with clear calls to action
* Mobile-first approach

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2. Full Content Rewrite (Critical)

You will be responsible for rewriting all website content, including:

* Homepage
* About page
* Services pages
* Location pages
* Contact page
* Australia-wide / virtual services page

Content must:

* Be clear, professional, and confident
* Avoid generic “accounting firm” language
* Use a natural Australian tone
* Focus on trust, experience, structure, and long-term relationships
* Highlight advisory capability, not just compliance

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3. Website Structure

The new website should include:

* Home (conversion-focused)
* About
* Services (clearly segmented)
* Locations (separate pages for SEO)
* Virtual / Australia-wide services page
* Contact page

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Homepage Requirements

The homepage must include:

* Strong headline and positioning above the fold
* Clear value proposition (not generic)
* Trust indicators (experience, credentials, locations)
* Service segmentation (individuals, business, startups)
* Locations overview (multiple offices + Australia-wide)
* Leadership/profile section to build trust
* Simple “how it works” process
* Testimonials or social proof
* Strong and repeated calls to action

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Design Direction

* Modern, minimal, clean
* Premium look and feel (not templated)
* Professional but approachable
* Strong use of whitespace
* Easy to read and navigate
* Mobile-first design

Avoid generic templates or stock-standard designs.

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Functional Requirements

* Online booking integration (e.g. Calendly or similar)
* Fast loading speed
* Fully responsive across all devices
* SEO-friendly structure
* Contact forms

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Positioning (Important)

Most websites in this space look:

* Basic
* Generic
* Compliance-focused

We want to position as:

* Structured and professional
* Multi-location
* Advisory-focused
* Modern and system-driven

Your work must reflect this in both design and content.

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Deliverables

* Full website design (all pages)
* Fully rewritten website copy (ready to publish)
* Mobile-responsive layouts
* Final build (WordPress preferred, open to recommendations)
* Basic on-page SEO setup
* Booking and contact integrations

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Important

* This must not look like a template website
* We are not looking for the cheapest option
* We are looking for quality, clarity, and strategic thinking
* You must be able to contribute to both design and content

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To Apply

Please include:

1. Examples of websites where you handled both design and copywriting
2. A short explanation of your approach to this project
3. Timeline and total fixed price
4. Confirmation you will personally complete the work (preferred)

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Ideal Candidate

* Strong design skills (modern, premium)
* Strong copywriting ability
* Experience with professional services websites
* Understands UX, conversion, and structure
* Can think beyond just building a site

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Future Work

If this project is successful, there will be ongoing work including:

* Landing pages
* Marketing assets
* Website updates