California Home Services SEO Specialist

Job Description

We are looking for an experienced local SEO specialist to support SEO recovery and growth for a California-based home services company in the pest control industry.

This project will focus on improving rankings for high-value local commercial keywords in the Sacramento area, starting with core pest control service pages.

Scope of Work — Phase 1 SEO

We are starting with a fixed-price SEO project focused on page-level SEO updates, content improvements, internal linking, and local SEO cleanup.

Part 1 — Initial SEO Project

Initial pages:

* Pest Control page
* Homepage support
* Rodent Control page

Responsibilities:

* Update or provide final recommendations for title tags, meta descriptions, and H1s
* Improve on-page content structure
* Recommend or complete content updates where needed
* Improve internal linking structure
* Strengthen local SEO signals and trust elements
* Identify keyword targeting gaps
* Identify page ownership issues
* Improve conversion-focused copy
* Provide a clear summary of completed work and next-step recommendations

Target Focus

Primary focus is on ranking for high-value local search terms in the Sacramento area before expanding into surrounding cities.

Initial keyword examples:

* Pest Control Sacramento
* Sacramento Pest Control
* Pest Control Near Me
* Exterminator Sacramento
* Rodent Control Sacramento

Part 2 — Next SEO Project

After Part 1, the next fixed-price project may include:

* Termite Control page
* Termite Inspections page
* Ant Control page as a smaller watchlist/support item

Requirements

* Strong experience in local SEO
* Home services SEO experience preferred
* Familiarity with tools like Google Search Console, GA4, SEMrush, Ahrefs, or similar
* Ability to provide clear, practical SEO updates tied to rankings and lead generation
* Strong communication and organization

Working Style

* Fixed-price project structure
* Work will be reviewed in milestones
* Major website changes should be reviewed before publishing
* Focus on practical execution, not generic SEO audits
* Google Ads work will be handled separately as hourly work

Budget

Part 1 fixed-price project: $500

Part 2 estimated range: $300–$500, depending on scope and work needed

Important Notes

* We are not looking for a generic SEO audit
* We want practical SEO execution tied to business outcomes
* Work should support rankings, local visibility, and lead generation
* Experience with home services businesses is a strong plus