Build a content strategy for marketing agency

I need a content strategy to increase my brand awareness. I want to focus on social media posts as the main type of content. My target audience is a broad audience.

Ideal Skills and Experience:
- Experience in creating social media content strategies
- Understanding of branding and increasing brand awareness
- Knowledge of social media platforms and trends
- Excellent communication and collaboration skills
- Ability to analyze and measure the effectiveness of the content strategy