Meta Ads Specialist Needed for High-Performance Automotive Garage Campaigns

Job ID: 40407258

Budget: £250 – £750 GBP

a busy automotive repair garage in Glasgow and I’m looking for a highly skilled Meta (Facebook & Instagram) ads specialist to take full control of my paid advertising and significantly improve lead quality and conversion rates.

We’ve previously run campaigns that generated a high volume of messages, but too many were low-quality or accidental clicks. I need someone who understands how to build proper conversion-focused campaigns — not just traffic or engagement.

What I Need:

Full setup and optimisation of Meta Ads campaigns

Clear campaign structure (campaigns, ad sets, creatives, targeting)

Focus on generating high-quality enquiries (not time-wasters)

Strong understanding of local service-based advertising

Ability to reduce cost per lead while increasing booking intent

Campaign Focus:

Wet Belt Specialist Campaign (high-ticket, high-intent service)

General Repairs Campaign (brakes, suspension, servicing, diagnostics, etc.)

Responsibilities:

Build campaigns from scratch OR restructure existing ones

Audience targeting (local radius, intent-based targeting, exclusions)

Ad creative direction (images/videos + ad copy)

Conversion tracking (messages, calls, or leads — set up properly)

Ongoing optimisation and testing (A/B testing creatives, audiences, hooks)

Ideal Candidate:

Proven experience running Meta Ads for local service businesses

Can show real results (lead quality, cost per lead, ROI)

Understands how to avoid “low intent” message traffic

Strong communication and can explain strategy clearly

Important:I’m not looking for someone who just presses “boost post.” I want a proper media buyer who understands funnels, intent, and scaling profitable campaigns.

Budget:Open to discussion — looking for someone long-term if results are strong.

To Apply:Send examples of previous campaigns, results, and how you would approach my two campaigns (wet belt + general repairs).