YouTube Social Media Marketing
Budget: $15 – $25 USD
My brand is ready for a dedicated YouTube push that goes beyond simply uploading videos. I need a clear, data-driven strategy to grow an engaged audience and turn the channel into a reliable traffic and conversion engine.
The assignment starts with a discovery session so we can lock in the exact campaign objective—whether the focus ends up being brand awareness, lead generation, or pure engagement—and decide on the most effective mix of promotional, educational, or entertaining content. From there, the work moves into a full-cycle approach that covers channel audit, keyword research, thumbnail and title optimisation, content calendar development, and performance tracking.
Experience with YouTube Studio plus tools like TubeBuddy, VidIQ, Canva or Photoshop for thumbnails, and Google Analytics will be essential to hit the ground running.
Acceptance criteria
• Strategy document (Google Doc or PDF) outlining target audience, content pillars, posting frequency, optimisation tactics, and core KPIs
• First-month content calendar with draft titles, keyword tags, and thumbnail concepts
• Refreshed channel branding elements and playlists ready to publish
• Simple reporting template tracking views, watch time, subscriber growth, CTR, and any agreed-upon conversion metric
Include a short outline of your approach, links to two or three YouTube channels you have grown, and a realistic timeline to reach the first milestone of 1,000 new subscribers.
The assignment starts with a discovery session so we can lock in the exact campaign objective—whether the focus ends up being brand awareness, lead generation, or pure engagement—and decide on the most effective mix of promotional, educational, or entertaining content. From there, the work moves into a full-cycle approach that covers channel audit, keyword research, thumbnail and title optimisation, content calendar development, and performance tracking.
Experience with YouTube Studio plus tools like TubeBuddy, VidIQ, Canva or Photoshop for thumbnails, and Google Analytics will be essential to hit the ground running.
Acceptance criteria
• Strategy document (Google Doc or PDF) outlining target audience, content pillars, posting frequency, optimisation tactics, and core KPIs
• First-month content calendar with draft titles, keyword tags, and thumbnail concepts
• Refreshed channel branding elements and playlists ready to publish
• Simple reporting template tracking views, watch time, subscriber growth, CTR, and any agreed-upon conversion metric
Include a short outline of your approach, links to two or three YouTube channels you have grown, and a realistic timeline to reach the first milestone of 1,000 new subscribers.