WordPress Real Estate SEO Overhaul
Budget: $250 – $750 USD
Our WordPress-based real estate site needs a full technical and on-page refresh so we can capture “city” and “neighborhood” searches ahead of competing brokerages. The core of the job is to reshape our link architecture—specifically internal linking, URL slugs, and anchor text—so every property, blog post, and landing page supports a clean topical silo around local keyword clusters. We also need to create or overhaul the pre-existing internal search engine for the website so it matches the interests of the project for link building and breadcrumbs.
Alongside the structural work, I also want our listings marked up with proper schema (RealEstateListing, Offer, Place, GeoCoordinates, etc.) and any missing rich data filled in so Google can surface price, beds/baths, and location directly in the SERP. All of this has to be custom for the website.
We already have google ads campaigns running for the website so we have popular keywords for this. Include a short timeline that shows when each part of the site will be re-linked, re-slugged, and re-indexed.
We'll need also a new sitemap so we can generate dynamic search results pages to match all kinds of real estate searches.
Deliverables (all must be completed for sign-off):
• Revised URL plan with redirects in place
• Updated internal linking matrix and anchor text inventory
• Implemented schema and verified rich results for at least 20 sample listings
• Brief training note so my team can keep everything consistent going forward
New Search form for the website
Send a detailed project proposal outlining your approach, tools, and milestones. I’m ready to start as soon as I see a plan that convinces me we can outrank the neighborhood competition.
Alongside the structural work, I also want our listings marked up with proper schema (RealEstateListing, Offer, Place, GeoCoordinates, etc.) and any missing rich data filled in so Google can surface price, beds/baths, and location directly in the SERP. All of this has to be custom for the website.
We already have google ads campaigns running for the website so we have popular keywords for this. Include a short timeline that shows when each part of the site will be re-linked, re-slugged, and re-indexed.
We'll need also a new sitemap so we can generate dynamic search results pages to match all kinds of real estate searches.
Deliverables (all must be completed for sign-off):
• Revised URL plan with redirects in place
• Updated internal linking matrix and anchor text inventory
• Implemented schema and verified rich results for at least 20 sample listings
• Brief training note so my team can keep everything consistent going forward
New Search form for the website
Send a detailed project proposal outlining your approach, tools, and milestones. I’m ready to start as soon as I see a plan that convinces me we can outrank the neighborhood competition.